Marketing Manager (Bedfordview) at Afrimat

• Lead the development and execution of trade marketing & branding strategies. This role is responsible for bridging the gap between brand awareness and trade execution, ensuring that our brand not only shows up powerfully in-market but also resonates across all trade channels.
• This involves market research, campaign development, budget management, and performance analysis.

Minimum Qualifications / Experience / Skills:

• Bachelor’s degree in Marketing or any other related business field, an MBA with a specialization in Marketing or Strategic Management would be advantageous.
• At least 5 years of working experience in a trade marketing or brand management
• position within a fastpacked and dynamic business environment, preferably as support personnel for senior Management.
• Proven experience in building brands and executing strategies in a trade environment.
• Strong analytical mindset with the ability to interpret data and translate it into action.
• Business development skills/experience & Project management.

Duties and Responsibilities (not limited to):

Brand Strategy & Execution

• Lead and manage Afrimat Cement’s overall brand positioning, visual identity and voice across all touchpoints.
• Develop integrated marketing campaigns that strengthen the brand presence in the trade environment.
• Create and implement brand and trade marketing plans aligned with business objectives.

Trade Marketing & Channel Alignment

• Ensure consistent brand visibility and messaging in all retail and trade environments.
• Collaborate closely with sales, distribution, and retail partners to drive channel-specific marketing.

Relationship Management

• Build and maintain strong relationships with internal stakeholders (sales, operations, product) and external partners (retailers, agencies, suppliers).
• Act as the key liaison between the brand team and the commercial/trade teams to ensure alignment and relevance in all trade-facing activities.

Research & Insights

• Conduct regular market research and trade analysis to identify opportunities, challenges, and emerging trends.
• Gather trade and customer feedback to inform campaign development and product positioning
• Monitor competitor activity in the market and proactively adapt strategies

Project Management & Execution

• Oversee execution of all trade and brand marketing projects from concept to roll-out.
• Ensure all campaigns are on-brand, on-budget, and delivered on time.
• Manage agency relationships and coordinate creative asset development where needed.

Reporting & ROI

• Define key KPIs and report on the effectiveness of marketing activities and campaigns
• Continuously measure performance and optimise strategies based on results
• Deliver regular marketing performance updates to senior leadership.

Closing Date: 22 August 2025