Marketing Manager - Cape Town at Yuppiechef

Yuppiechef is looking for a strategic and commercially astute marketing manager, to oversee income-generating campaigns for our broad and expanding product range. You’ll drive growth in key categories, and will work with your team to ensure the most impactful use of our owned channels, trading off competing business priorities against each other.

The role reports into the Head of Marketing, has two direct reports, is based from our offices in Westlake, Cape Town.

Your responsibilities will include:

• Working with your team and our internal creative team to conceive and implement omnichannel promotions that grow categories, launch new product offerings, build product brands and help meet our business objectives
• Strategically guiding the growth and profitability of supplier-paid marketing campaigns by building and selling win-win campaigns
• Owning and continuously optimising the productivity and efficiency of our newsletter and on-site communication, considering content, templates, systems, process and impact
• Working closely with the Buying and Planning teams on prioritising the marketing support given to new listings, exclusive brands and different category strategies
• Co-ordinating regular analysis of campaign performance, and sharing learnings and insights within Marketing and across teams for future improvements

Attributes we’re looking for:

• Keen numerical and analytical skills, with the ability to quickly find insights from data to guide confident, consistent and calm decision-making
• Quick to build trusting, professional relationships across teams and suppliers, and collaborate smoothly and productively
• Strong communication, briefing and presentation abilities
• Technologically confident in finding new more efficient ways of doing things - Airtable and AWS QuickSight skills are a plus
• Familiarity with digital marketing performance metrics
• Positivity, flexibility, helpfulness, and a continuous openness to learning, mentoring and improvement

Qualifications and experience

• 10+ years’ experience in retail marketing, ideally both online and bricks & mortar, including working on known consumer brands
• 3+ years’ experience of managing direct reports
• A qualification in marketing, branding or communications would be beneficial