Marketing Manager at CoGrammar

About The Role

We are looking for someone to take charge of a new team within the HyperionDev Marketing department. As the Marketing Manager at HyperionDev you will be responsible for the planning and coordination of all the Marketing activities within this team. You'll be expected to drive strategy and implement campaigns on our websites and social platforms and organise below the line initiatives like events, activations and roadshows.

To excel in this role, you should be an organised, ambitious, self-motivated, and proactive problem solver. We're looking for a strategic thinker, an excellent project manager, someone with high standards and the ability to communicate effectively with multiple stakeholders across the business. The ideal candidate has experience targeting working professionals, school leavers and parents.

Responsibilities

• Brand manager / custodian
• Coordination of all Marketing Campaigns
• Weekly updating of Website and Blog content
• Social Media Strategy, Monitoring and Response (daily)
• Weekly scheduling of all Social Media posts
• Revise the strategy for marketing to our CRM database
• Plan all copy and design for our newsletters and nurturing campaigns
• Market research (industry, audience, competitors)
• Working with sales on additional revenue strategies
• Planning and managing a selection of first-class events and activations
• Reaching out to students to coordinate spotlight stories
• Coordinating success stories with placements team and graduates
• Briefing team members for design and copy of brochures and infographics
• Building a team of freelance writers, student ambassadors and influencers

Requirements
Minimum

• A University Degree in Marketing or related field.
• At least 3 years of marketing experience in a high growth consumer-marketing space
• At least 1 year of experience marketing education-related products
• Excellent Project Management skills
• A self‐starter who thrives in a fast‐paced environment
• Thorough understanding of various online and offline marketing funnels
• Excellent written and verbal communication skills.
• Meticulous attention to detail
• Detailed understanding of Social Media marketing

Preferred

• 5 years+ of marketing experience in a high growth consumer-marketing space
• 2 years+ of experience marketing education-related products
• 1 year + of project management experience, managing projects relating to large-scale consumer marketing
• Experience supporting the management of a marketing team
• Experience with content calendars and scheduling tools
• Experience with project management tools like Basecamp / Trello
• Managing sprints involving marketers and developers
• Experience managing junior team members
• Management of external suppliers and freelancers
• Experience with Marketing to students and / or parents
• Events Marketing (open days, activations)
• Detailed reporting on key website and special media metrics

Benefits

• Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
• Generous annual leave and medical benefits: We provide up to 20 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.