Marketing Manager at Construct

About the job
Marketing Manager

• Job summary: We are seeking an experienced Marketing Manager who will drive our media and marketing plans and strategies to meet our marketing objectives. You will be responsible for a variety of marketing functions such as communications, advertising, branding, digital marketing, and maintaining social media presence. As a Marketing Manager, you should stay informed on marketing trends to create new and exciting initiatives, and to adapt current ones. You will also be invited to initiate and execute on internal company initiatives.

Our ideal candidate should have experience in the EdTech or education environment, be organised, able to work independently, creative and have a passion for marketing.

• Required attributes: Motivated, hard-working, passion for marketing, confident and great communication skills
• Education/Experience level: Relevant undergraduate degree to support this role
• Compensation: Competitive

We are:

• Construct was born out of a passion to use the revolutionary power of digital learning to transform the lives of individuals and organisations. Every day we work tirelessly toward a world that has open access to education as a means to create equal opportunities for all.
• It’s a hugely exciting time to join Construct! You will work with a dynamic, diverse, and innovative global team to deliver high-quality digital learning experiences. With offices in Cape Town, London, and Salt Lake City, we deliver courses to 100,000+ learners in over 165 countries. Our vision is to become the global leader in digital learning. We partner with higher education, government, enterprise, and NGOs to create tailored and engaging digital learning experiences, providing world-class instructional design, digital content production, and project management services.
• At Construct, it is our mission to enable opportunity through transformative learning. We believe equality and diversity are the cornerstones of good learning and meaningful innovation. We are committed to fostering an inclusive workplace that encourages and supports diverse voices.

We pride ourselves on:

• Providing fair compensation.
• Offering unrivaled opportunities for skills development.
• Keeping things straightforward—grounded in integrity, simplicity, and fairness.
• Being dynamic and solutions-driven.
• Making smart decisions that build a sustainable future for us and our partners.
• Being collaborative, co-creating engaging learning experiences together.
• Being invested: Using our shared passions to achieve outcomes that make an impact.

You have:

• 7 years experience in marketing
• Solid knowledge of different social media platforms
• Creative problem solving and innovation skills.
• Excellent people skills, a sense of humor, a positive attitude
• Excellent verbal and written skills
• The ability to think strategically
• Experience in writing a variety of content
• Knowledge of the EdTech industry would be advantageous

What you will be responsible for:

• Taking a pro-active approach to managing the marketing of Construct Education globally
• Taking a lead on all internal Construct team initiatives
• Adhering to Brand Guidelines (tone, language, & visual) in all work
• Maintaining social media presence (LinkedIn, Instagram, Twitter, Facebook, Youtube)- creating content for posts
• Recording social media and website KPIs at the end of each month
• Crafting Marketing Overview Reports (at the end of each month) and Marketing Plan Schedules (at the beginning of each month)
• Updating the website to reflect new Initiatives and ensuring that all content adheres to brand guidelines
• Managing the blog pipeline - recruiting internal and external parties to craft blog content, putting the blogs through QC, adjusting to optimize SEO and targeting, and posting with visual assets
• Crafting a detailed and engaging internal newsletter every six weeks to keep employees up-to-date
• Supporting PR efforts through providing information, content, ensuring accuracy, and promoting externally published (featured) content internally and externally
• Maintaining internal Slack communications regarding announcements, news, & PR
• Hosting an annual virtual conference to build partner relationships, client rapport, and brand awareness
• Sales Enablement: crafting language and creating all one-pagers to support sales efforts; supporting the creation of sales pitch decks and any other requested sales collateral
• Sending out all email marketing communications and maintaining a sectored, labeled emailing contact list
• Collecting keyword research each month to inform blog posts and general SEO
• Developing case studies - creating proposals for clients, gathering information, holding interviews, crafting the actual case study, gathering all approval, posting to the website, and promoting externally
• Preparing submissions for competitions / awards / contests - brand recognition
• Preparing all materials to be used at externally hosted events: collateral, team preparation documents, associated campaign and teaser materials
• Facilitating the collection, organization, and analysis of information for developing buyer personas

If you are interested in applying for this position, please share your LinkedIn profile and a cover letter to [email protected].
If you do not hear from us within two weeks, please consider your application unsuccessful.