Marketing Manager at Givaudan

In this exciting role you will:

Strategic Storytelling:

• Create and present tailored presentations using Givaudan's graphic guidelines.
• Lead immersive customer experiences to showcase Givaudan's expertise.
• Develop creative narratives to bring fragrances to life.
• Identify brand and fragrance "white space" and ideate new concepts, including mockups and mood boards.
• Support customers with segmentation and brand portfolio strategies.
• Build and maintain impactful customer relationships.
• Collaborate with sales and fragrance development teams to establish olfactory directions and win briefs.
• Facilitate projects and consolidate presentations for customers

Market & Trend Intelligence:

• Monitor market and macro trends within the categories.
• Track product launches and relaunches, focusing on fragrance evolution.
• Analyze brand communication, packaging, and fragrance strategies.
• Demonstrate knowledge of fragrance products, trends, key customers, and competitors.
• Forecast market trends and translate them into business opportunities.
• Design marketing programs, exhibitions, and displays to inspire both internally and externally.
• Develop marketing tools, including design, digital, and packaging.

Consumer Analysis:

• Collaborate with the Consumer Market Insights team to understand consumer behaviors and identify new product ideas.
• Analyze consumer insights to assess the role of fragrances within the product mix.

Fragrance Knowledge:

• Write descriptions for fragrance launches and visuals, collaborating with the creative team.
• Recognize olfactory notes and communicate effectively in fragrance terminology.
• Understand consumer perceptions of olfactive directions to build fitting concepts or product ideas.

Your professional profile includes:

• Tertiary qualification: Preferably a Bachelor's or University degree in Marketing, Communication, Journalism, Media, Copy Writing, or related field
• 5+ years of relevant and progressive experience in the B2B marketing space. Preference for candidates from the Fragrance, Cosmetics, Perfumes, Ingredients, and Chemicals sectors or exposure to B2B marketing for other relevant industries with a sensory element involved in the products or solutions on offer.
• A good understanding or mix of experience in B2C marketing will be advantageous.
• Excellent presentation and project management skills.
• A team player and comfortable with diversity.
• Excellent oral and written proficiency in the English language.
• Able to travel within the SSA region for customer visits and consumer market monitoring when required (~10% of the time)