Marketing Manager Hydration at The Coca-Cola Company

JOB SUMMARY:

Manages day-to-day marketing programs and activities in the region/country to comply with regulations and protect the organization’s public reputation; develops marketing plans for the organization’s products/services to meet established targets; responsible for market research, pricing, launch new products etc.; defines advertising objectives, recommends choice of media etc.; manages ongoing relationships with vendors; adjusts marketing strategy and plans to meet changing markets and competitive conditions. Managing teams with focus on policy and strategy implementation and control rather than development; short-term operational/tactical responsibilities.

QUALIFICATIONS / COMPENTENCIES / SKILLS:

Functional Skills

• Leading the development of consumer insights
• Leading brand and brand equity building
• Brand and business health analysis
• Leading creation of consumer marketing strategies and plans
• DNA model understanding (Integrated Marketing Communications, Revenue Growth Management)
• Leading  innovation
• Project management

Main Competencies:

• Imports and Exports Good Ideas
• Delivers Results
• Balances Immediate & Long-Term Priorities
• Lives the Values

Generic Competencies:

• Imports and Exports Good Ideas
• Delivers Results
• Balances Immediate & Long-Term Priorities
• Drives Innovative Business Improvements
• Develops and Inspires Others
• Collaborate with the System,  Customers and Key Stakeholders

EDUCATIONAL REQUIREMENTS:

• University/Advanced degree
• Postgraduate/Masters degree (Preferred)

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS :

Deep business acumen, at least 10-12 years of experience in brand management.

• Brand Leadership experience
• Cross functional team leadership
• IMC & Connection experience
• Business / GM experience / understanding
• Versed in Communication
• Matrix working
• Experience of leading and inspiring others, so that they empower others to meet and exceed their objectives and bring passion to their work.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious
Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.