Latest Jobs at The Coca-Cola Company

Stewardship and management of the global Appletiser brand from a strategic point of view including brand positioning, innovation, IMC (all elements of communication and tools), VIS. Management of relationships with franchise and BU marketing teams globally who are responsible for Appletiser to ensure alignment, consistency and growth of the brand.

This role is designed to support the Global Head of Appletiser by delivering clear brand strategic thinking including innovation plans and communication campaigns and tools; and to ensure adherence from all markets.

Key for this role will be the facilitation of good relationships between local marketing teams in markets and the global Appletiser team based in South Africa

• Development / Enhancement & Implementation of the Global Appletiser Brand Strategy
  • Drive the development of global consumer insights, opportunities and marketing strategies, aligned to the brand strategic priorities
  • Develop a 3-year strategy for the Appletiser portfolio of brands (SBP) based on consumer moments, the evolving category and competitive landscape to drive brand equity
  • Ensure integration into the Global Marketing processes and platforms
  • Ensure support of relevant Global Marketing function (e.g. Adults Sparkling Portfolio lead)
  • Play a supportive role in development of launch plans/campaigns for Appletiser across markets and BU’s
• Brand Communication
• Bring the brand strategy to life through a relevant communication campaign by leveraging consumer insights to help identify and create ideas that drive profitable global growth:
  • Ensure that the brand essence is captured across all communication development, including connection points that also cover product, pack and POS
  • Collaboratively assist with the development of globally relevant strategic brand campaigns through collaboration with Business Units to ensure deep local consumer understanding and relevance.
• Develop and manage appropriate communication platforms with the Global Marketing teams to ensure alignment to brand strategy, continued visibility of the brand and to facilitate the sharing of best practices between markets
• Develop and manage the global communication platforms to drive continued senior level visibility of the brand
• Brand Tools and VIS Management
• Identify what tools are required by the global community for Appletiser TM and lead the development of these global brand tools
• Provide guidance to the local marketing teams of other BU’s as well as Franchise Marketing Managers to ensure global consistency of communication materials to the global VIS

• Innovation

• Deeply understand global consumer trends to develop global innovation strategies for the Appletiser portfolio including packaging formats and products
• Co-ordinate innovation readiness with relevant Business Units and assist in trial and launches in those territories

Packaging Management

• Manage the global packaging changes as required centrally working together with local BU’s packaging teams
• Fully manage the packaging changes required across markets together with local marketing and packaging teams.
• Liaise with global packaging agency / agencies for changes of a global nature and local 
• Identify strategic global packaging projects and manage development and implementation

ANALYSIS
• Understanding the changing consumer, market and competition dynamics and translating these insights into winning brand

   strategies and innovation plans that are relevant globally
• P&L: Understand impact of all value chain elements on the P&L.

• Consumption metrics: Understand impact on consumption behaviour and how to influence it
• Brand health metrics: Understand consumers relationship with the brand and how to influence it

COLLABORATION

Collaborate geographically across BU’s to share best practices, keep updated with global programs, and develop necessary  networks to improve synergy, productivity and best in class learning.

STRATEGIC ABILITY

Proven strategic ability in the development of brand and portfolio strategy

JUDGEMENT AND DECISION MAKING

Sound judgement and decision-making in the context of a multi-stakeholder environment.

COMPETENCIES:

Core Competencies:

• Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on long-term goals. Translates strategic direction into personal actions/plans. 
• Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results. 
• Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation 
• Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change. 
• Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
• Strong interpersonal skills

Functional Competencies:

• Builds Brand Love - Seeks understanding of fundamental human needs and behaviours. Pursue innovation and change with a mind-set of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers.
• Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market.

REQUIRED EXPERIENCE

Minimum 8 to 10 years of brand marketing experience in a FMCG or equivalent environment, encompassing:

• Managed a number of brands
• Worked across multiple geographies
• Worked on campaigns for global brands in a charter environment
• Project management
• Team management
• Self-management

EDUCATIONAL REQUIREMENTS

Bachelor’s Degree

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious
Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

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JOB SUMMARY:

Manages day-to-day marketing programs and activities in the region/country to comply with regulations and protect the organization’s public reputation; develops marketing plans for the organization’s products/services to meet established targets; responsible for market research, pricing, launch new products etc.; defines advertising objectives, recommends choice of media etc.; manages ongoing relationships with vendors; adjusts marketing strategy and plans to meet changing markets and competitive conditions. Managing teams with focus on policy and strategy implementation and control rather than development; short-term operational/tactical responsibilities.

QUALIFICATIONS / COMPENTENCIES / SKILLS:

Functional Skills

• Leading the development of consumer insights
• Leading brand and brand equity building
• Brand and business health analysis
• Leading creation of consumer marketing strategies and plans
• DNA model understanding (Integrated Marketing Communications, Revenue Growth Management)
• Leading  innovation
• Project management

Main Competencies:

• Imports and Exports Good Ideas
• Delivers Results
• Balances Immediate & Long-Term Priorities
• Lives the Values

Generic Competencies:

• Imports and Exports Good Ideas
• Delivers Results
• Balances Immediate & Long-Term Priorities
• Drives Innovative Business Improvements
• Develops and Inspires Others
• Collaborate with the System,  Customers and Key Stakeholders

EDUCATIONAL REQUIREMENTS:

• University/Advanced degree
• Postgraduate/Masters degree (Preferred)

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS :

Deep business acumen, at least 10-12 years of experience in brand management.

• Brand Leadership experience
• Cross functional team leadership
• IMC & Connection experience
• Business / GM experience / understanding
• Versed in Communication
• Matrix working
• Experience of leading and inspiring others, so that they empower others to meet and exceed their objectives and bring passion to their work.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious
Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

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Job Summary

• This position provides accurate system economics analysis, value chains and benchmarks. Supports Senior System Analyst in guiding the business by providing deep understanding of the financial condition, financial insights and economics of the system.
• Supports Finance organization on system thinking related to financial policies, programs, company investments, long-range goals and objectives, while taking into account a broad system approach.
• Contributes to develop and provide details for a holistic view of the value creation across the system in order to support Region Finance Managers to identify risks & opportunities across the system within its specific Region.

Key Duties/Responsibilities

Contributes in providing a complete view of the value creation across the system

• Understands, applies and articulates accounting and tax implications of all value sharing models.
• Determines value creation between all parties from suppliers to consumers by preparing the system value chain for sparkling and stills
• Perform financial analysis to determine annual Pricing Increase impact for the System at net sales revenue using system value chains
• Prepare System Health Framework Financials to value share discussion across Bottlers
• Provides accurate system economics analysis and reports and supports Senior SE Analyst with developing financials insights
• Supports Senior System Economics Analyst to analyze and assess gaps and to identify revenue growth opportunities and commercial opportunities
• Understands and develop the system revenue strategic framework from Long-Term (Long Range Plan) to yearly projections
• Supports in defining system investment and program risks and provides input to recommendations like:
  • Bottler support investments, rebates
  • Cold Drink Equipment and Bottler Capital Investments, etc
• Performs financial analysis and performance tracking for investment decisions
  • New launches (extension, delist)
  • Cold Drink Equipment investments
  • Different OBPPC structures
  • Pre, post launch analysis
• Develop Customer system value chains to support the Customer and Commercial Teams
• Prepare analysis required for Group and ad-hoc Business Unit (BU President, BUFD and Franchise GM).

Implement financial guidelines within SEABU relating to:

• System Health Framework Guidelines
• Concentrate Pricing models by Country
• Incidence (gross or Net)
• Fixed Pricing
• 50/50 Sharing
• New product development guideline

Related Experience Requirements/ Qualifications

• Minimum of Postgraduate/Master’s degree
• At least 5 years of work experience in a multinational environment with financial analysis.
• Chartered Accountant (SA) or CIMA, required

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Position Overview:

Develop and Implement a comprehensive Bottler QESH Plan supporting the BU QESH goals.  Accelerate Quality and EOSH systems improvement across the supply chain, including the KORE requirements in the Bottling Plants, Fountain Operations, Distribution centers and Market Place and ensuring 100% compliance to Company and SEABU Quality, Environment and Health and Safety related Policies, Requirements and Specifications as well as aligned to the Franchise Business Plan.
Function Related Activities/Key Responsibilities:

• Develop a Business Plan aligned with the Franchise business plan with input from each Bottler under responsibility in order to: Accelerate the improvement of agreed KBI’s meeting Franchise goals, reduce risk and develop capability.
• Ensure compliance to all KORE and SEABU technical requirements in the Bottling Plants, Distribution centers and Market place and regularly evaluate the effectiveness of the plans against goals and adjust it as needed.
• Ensure plant visits are aligned with the technical business plan. Plan objectives for visits according to outputs from the BU-SP-10-WA02 Production Facility Risk Assessments, previous Road Maps BU-SP-17 Facility Road Map, previous visits, technical and functional business plans, assigned projects and personal KRA’s, previous GAO audit reports and CAP’s
• Set stretch facility QESH goals and a detailed plan for their achievement for the following areas as a minimum:  SPC, Fountain QI, distribution centers quality metrics (DMQI), compliance audits, suppliers audits, consumer complaints and recalls, product age and rotation in market, FEFO and TPM, additional QSE 1 scorecard defined metrics, as well as external management system certifications.

Functional/ Technical Skills:

• Beverage Manufacturing: Knowledge of and ability to apply carbonated and non-carbonated beverage processing techniques (e.g., proportioning, carbonating, syrup manufacturing, filling).
• Water treatment principles.
• Knowledge of International Management System Standards ISO 9000,14000,OHSAS18000,FSSC 22000
• Food Safety: Knowledge of the basic elements of Good Manufacturing Practices. This includes an understanding of Company and regulatory guidelines.                                                                     
• Production Processes: Knowledge of syrup and beverage manufacturing processes. These include blending solids, blending liquids or juices, carbonation, filling, water treatment, packaging, cleaning, and sanitation, or refrigeration technologies.
• Problem Analysis/ Problem Solving: Forming an opinion or making a decision through careful testing of assumptions and facts; taking action that is consistent with available facts, constraints, and probable consequences

Education Requirements:

• Bachelor's degree or equivalent in Science, Food, Chemistry, Biochemistry, Microbiology or related disciplines.

Related Work Experience:

• 3-5 years’ experience in the QESH Area in food, chemicals or pharmaceutical industry.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious
Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.