Marketing Manager - JHB at AVI Limited

An opportunity exists for a dynamic and innovative Marketing Manager to lead the marketing function for the NBL Beverages portfolio. The successful candidate will be based in Bryanston and will report to the Marketing Executive.

Key responsibilities include:

Deliver performance targets across all target brands

• Ongoing market and industry analysis
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness, with plans being adapted or changed as required
• Lead monthly marketing, sales and NPD meetings
• Budgeting and forecasting
• Agreement and delivery of team and individual performance contracts

Deliver local portfolio and brand strategy 

• Providing and reporting of insights from existing research and analyses of the market and competitors
• Portfolio positioning
• SWOT analysis
• Development of three year beverages portfolio strategy
• Lead brand plan process to deliver brand plans for focus brands

Deliver consumer communication strategy

• Propose and agree brand portfolio investment and splits
• Lead media strategy process, agreement and delivery of plans
• Develop agency relationship
• Monitor communication/promotional spend

People leadership

• Growth and development of Consumer Marketing Team
• Performance management
• Inter-functional communication and leadership
• Interface with Sales / Operations / Commercial / Research & Development / Exec Team

Experience Required

• A minimum of 4 - 5 years’ experience as a Senior Brand Manager gained in a FMCG environment

Qualification Required

• A relevant Commercial Degree
• Post graduate qualification would be advantageous

Knowledge

• Ability to analyse, interpret and leverage data and information
• Ability to formulate, communicate and execute strategy
• Consumer, trader, customer and shopper interest and insight
• Project management from briefing to execution with internal and external stakeholders
• Financial literacy and commercial acumen

Competencies

• Thinking analytically
• Documenting facts
• Interpreting data
• Developing strategies
• Building relationships
• Articulating information
• Challenging views
• Setting direction
• Making decisions
• Staying composed
• Resolving conflict
• Recovering from setbacks
• Embracing change
• Meeting deadlines
• Attention to detail
• Minimising risk
• Planning and organsing
• Keeping commitments
• Maintaining productivity
• Taking initiative
• Persisting