Marketing Manager at Kerridge Commercial Systems South Africa

Key Responsibilities:

• Developing the marketing strategy for KCS SA in line with Group objectives.
• Manage and improve lead generation campaigns, measuring results. 
• Assist in growing Channel Partner reach in Southern Africa, in conjunction with Channel Managers
• Execute relevant digital marketing strategies, appropriate for each business unit – SEO, SEM, display ads, Google Ad’s, social media ad’s and other. KPI's and success criteria will be implemented and measured appropriately, monthly.
• Planning, developing, managing and executing all marketing campaigns, events, tradeshows, conferences and product launches with sales and telemarketing, timeously and effectively from initial idea through to execution and review, in conjunction with Sales Director and Channel Managers.
• Creation and publication of all marketing material in line with marketing plans.
• Preparation and management of printed and online marketing material, including press/media releases, case studies, blogs, news updates and other.
• Prepare monthly and quarterly newsletters, and regional townhall content.
• Prepare monthly product communications and campaigns.
• Effectively manage and oversee websites, social media accounts and daily postings.
• Oversee elements for corporate identity used by sales.
• Overall responsibility for brand management and corporate identity to ensure the company guidelines are adhered to.
• Monitor and report monthly on effectiveness of all marketing activity, in line with KPI's.
• Monitor markets, competitor activities and business climate, monthly.
• Work with sales to develop and maintain the Customer Relationship Management System (CRM).
• Engage with sales to meet their on-going needs and become the point of excellence for marketing for customer prospects and KCS SA staff engagement, across various business units.
• Working closely with and manage design and marketing agencies.
• Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing communications and objectives, including assisting departments with any activities / internal communications required.
• Analysing potential strategic partner relationships for joint company marketing.
• Ensure the KCS SA presence keeps up with changing market trends.
• Perform business reviews and provide improvements.
• Prepare, monitor and manage marketing budget.
• Develop channel marketing programs for sales growth and revenue enhancement.
• Maintain templates for sales proposals, whitepapers, reports and other.
• Oversee and update Partner Relationship Management (PRM) 
• Support training and development with key initiatives.
• Other duties deemed appropriate through discussion with management.

Skills, Knowledge and Experience:

• Outstanding verbal and written communication skills.
• Excellent interpersonal and organisational skills.
• Experience of Marketing Automation software such as HubSpot, Marketo or others
• Good knowledge of marketing tactics and tools (social, print, media).
• Experience of SEO/SEM, PPC and other Digital Marketing.
• Knowledge of K8 or similar ERP /CRM system will be an advantage.
• Knowledge of DTP will be an advantage but not essential.
• Creative, practical and able to work effectively under pressure and to tight deadlines with sales teams.
• High level of computer literacy including spread sheets (excellent Excel skills required) databases and Internet.
• Ability to work in a team and experience of managing a team
• Experience of channel marketing
• Must be reliable, presentable and professional in a customer facing environment.
• Experience of copywriting and editing.
• Can do, innovative attitude
• Experience or/knowledge of compiling and maintaining Marketing budgets

Minimum Requirements

• Degree/Diploma in Marketing Management
• Minimum 5 years’ experience in the marketing industry
• Exposure into African markets and Channel Partner networks
• Sound knowledge of IT/ICT software marketing and best practice
• A valid driver’s license and own vehicle essential as this role requires travel