Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Nov 26, 2020
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Educor is the largest provider of private education in Southern Africa. We provide Higher, Private College (Further Education and Training Institution) education via face-to-face classes, distance learning and online learning. We offer full-time and part-time studies, providing people from all walks of life with access to education.


    Read more about this company

     

    Marketing Manager (Lyceum College)

    JOB OBJECTIVE

    • Responsible for developing and maintaining marketing strategies to meet organizational objectives.
    • Develops the Marketing Plans to meet the objectives.
    • Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.
    • Oversees all marketing, advertising, promotional material development and suppliers and activities across all LYCEUM COLLEGE marketing exercises and multiple all sites.

    KEY RESPONSIBILITIES:

    • Responsible for the marketing of educational services tailored exclusively to the private tertiary industry and in all sites.
    • Support product launch and roll out with strategic communication plans throughout PR and social and online channels.
    • Develop, organise, and edit content/draft copy for website, social media, and marketing campaigns.
    • Managing the effective delivery of Lyceum college brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.
    • Demonstrate technical marketing skills and product knowledge of CRM Recruiting System.
    • Develop tactical marketing strategies and plan in conjunction with sales department, which details activities to follow during the recruitment drive/period, with focus on meeting student recruitment objectives.
    • Delivery of all marketing activity within agreed budget.
    • To manage all aspects of print production, receipt and distribution where necessary to partnerships.
    • Manage development and delivery of marketing initiatives for all sites.
    • The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.
    • Specifying market requirements for current and future products/services by conducting market research supported by on-going engagement with customers and non-customers.
    • Implementation of LYCEUM COLLEGE go-to-market plan for new and existing products working with all departments to execute.
    • Liaising with African sites for printing, media placement and promotional goods.
    • Managing and coordinating a with internal platform providers and advertising agency partners.
    • Overseeing all Marketing init, Studio, PR and Procurement staff
    • Driving Brands and Brand Reputation through PR Strategies.
    • Monitor, review and report on all marketing activity and results to line manager and wider product rollout team.
    • Research and reporting on in country pricing and contributing to the development of pricing strategy for African sites.

    REQUIRED QUALIFICATIONS

    • Bachelor’s Degree (or equivalent) in Marketing or Communications, or related field
    • Preferred background in educational technology and HE

    EXPERIENCE

    • 4-6 years of marketing experience
    • Bachelor’s Degree (or equivalent) in Marketing, Communications, or Business
    • B2C - Fashion / Beauty Experience Preferred (but not required)
    • A strong multi-tasker who enjoys working on several projects at a time.
    • Creative and likes to think out of the box but knows how to stay on task and get things finished.
    • Comfortability working independently and collaboratively

    Method of Application

    Interested and qualified? Go to Educor Holdings on www.linkedin.com to apply

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Educor Holdings Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail