Marketing Manager - Main Market segment (Discovery Health) (3 months Fixed Term Contract) at Discovery Limited

Key Purpose

Discovery Health is entering a new market segment (Main market) with a suite of low cost, high quality healthcare products. The role purpose is to:

• Develop and launch a resonant brand strategy for Discovery Health within this segment
• Define and drive the implementation of brand and communication strategy to attract and acquire new clients to Discovery Health’s Main Market products and services.
• Develop and roll out effective communication to existing clients of the product
• Interface with senior business people to define and implement brand and communication strategies.

Areas of responsibility may include but not limited to

• To develop and execute Discovery’s Main Market strategy to build brand and product awareness which translates into product growth and sales
• Manage and examine current and potential organic and paid acquisition channels
• To implement best in class direct communication plans for clients of the main market products
• Continuously enhance and improve strategies, communications and imagery within the portfolio
• Unpack complex business needs to cater to this segment and to provide creative solutions considering all stakeholders
• To ensure that solutions are in line with Discovery marketing model
• To enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue and profitability
• To manage a budget and expenditures for defined marketing initiatives
• Research, examine and implement new opportunities and the best practices in the main market and become the segment subject matter expert 
• Monitor market intelligence and keep track of competitor and market movements
• Proactive
  • Bringing ideas to business on product and go-to-market
  • Doing feasibility studies and defining new ways of doing things
  • Measuring impact and driving corrective action
  • Ensuring effective implementation of plans
  • Managing conflict early and effectively
• Reactive
• Responding to business needs timeously

Competencies

Knowledge

• Main market segment insights and expertise
• Efficient channel selection according to target audience
• Agency workflow  
• Digital advertising – platform selection, SEO and analysis
• Print and production processes (including time lines and costing)
• Marketing mix and application

Skill

• Advanced ability to write and edit communication for different audiences
• Advanced ability to articulate plans and present outcomes
• Influence and persuade people to get things done
• Ability to negotiate, present and sell ones ideas
• Question processes, strategy and outputs in a constructive and structured manner
• Multi-task on multiple projects
• Build trusted partnerships
• Manage conflict
• Make data-driven decisions and manage trade offs

Attributes

• Empathetic
• People and relationship focused
• Team player
• Seen as a trusted advisor by clients and diplomatic
• Resilient, tenacious and persistent
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Self-starter and action oriented (doer), have initiative
• Hard working
• Solution oriented
• Detail oriented
• Ability to think outside the box

Education and Experience

Qualifications

• Minimum 3 year undergraduate
• Post graduate qualification in marketing is highly advantageous
• Minimum of 5 years’ experience in Marketing or Communication

Experience

• Direct to consumer/ B2C marketing experience
• Main market segment marketing expertise and insights
• Advantageous industries - financial services, retail, banking, mobile telecoms
• Relevant experience in implementing marketing strategy