Marketing Manager at Marriott International

Essential Functions

Strategy and Planning

• Develops and executes the annual property marketing plan in alignment with hotel business objectives and brand positioning
• Leads strategic marketing planning sessions with Hamac Revenue, ASO Sales, and Hamac Digital Marketing teams
• Partners with the General Manager and works closely with the Rooms Division Manager to ensure marketing strategies support occupancy, guest mix, and overall hotel performance
• Evaluates market trends, competitive performance, and source market data to inform strategic decisions
• Identifies new marketing, partnership, and promotional opportunities to drive incremental revenue

Performance Reporting and Analysis

• Owns marketing performance reporting for the property, including campaign effectiveness, channel performance, and ROI
• Prepares and presents regular marketing reports to the General Manager and other stakeholders as required
• Analyzes website, digital, and campaign data to provide clear insights and recommendations
• Supports owner and stakeholder presentations with relevant marketing analysis and performance summaries

Digital, E-Commerce, and Campaign Management

• Oversees the property’s digital presence including website content, third-party channels, and digital campaigns
• Coordinates digital marketing initiatives with Hamac Digital Marketing to ensure brand compliance and commercial alignment
• Reviews and evaluates website, email, and digital campaign performance, adjusting strategies where required
• Oversees development and maintenance of marketing assets including photography, collateral, and digital content
• Ensures consistent brand voice and visual identity across all guest-facing touchpoints

Budget and Governance

• Manages the property marketing budget, tracking actual versus planned spend
• Provides recommendations on reallocation of marketing funds to maximize effectiveness
• Ensures compliance with brand marketing standards, corporate guidelines, and approval processes
• Maintains accurate records for marketing assets, usage rights, contracts, and vendor agreements
• Oversees approval and processing of marketing-related invoicing in line with company procedures

Relationship and Stakeholder Management

• Develops and maintains effective working relationships with tourism bodies, destination marketing organizations, and local partners
• Acts as the primary marketing liaison between the property and internal commercial teams
• Supports sales teams with marketing tools, collateral, and campaign support to drive conversion
• Manages external vendors and agencies, ensuring quality delivery, brand alignment, and cost control

Required

EDUCATION AND EXPERIENCE

• High school diploma or GED with a minimum of 2 years’ experience in hotel marketing, sales, e-commerce, or a related professional area

OR

• 2-year diploma or degree from an accredited institution in Marketing, Business Administration, Hospitality Management, or a related field, with relevant hospitality experience

Preferred

• Experience within an internationally branded hotel environment
• Exposure to digital marketing, e-commerce, and performance reporting in hospitality

Knowledge, Skills, And Abilities

• Strong understanding of hotel marketing, demand generation, and commercial performance drivers
• Ability to interpret performance data and translate insights into actionable strategies
• Strong stakeholder management and communication skills
• Solid project management and organizational capability
• Financial acumen with experience managing and tracking marketing budgets
• Ability to work cross-functionally across revenue, sales, marketing, and operations

Working Conditions / Physical Requirements

• Standard office environment with occasional travel for meetings, site visits, or shoots
• Ability to sit, stand, and work at a computer for extended periods