Marketing Manager Mr Price at Mr Price Group

• Manager to join our team. This role focuses on both strategic ability and leadership skills, ensuring our brand’s marketing efforts are innovative, cohesive, and effective.

Responsibilities
Strategy:

• Work alongside Brand Leader to develop seasonal marketing strategy.
• Oversee the strategic planning by brand teams and give strategic feedback and guidance on the strategies and marketing plans before presenting to marketing leadership team.
• Oversee all seasonal brand planning and projects e.g.:  seasonal calendars and briefs; evaluating objectives, channel strategy, budgets, shoot plans, digital plans, paid social breakdowns, monthly organic social plans, PR plans etc.
• Ensure for accurate resource planning alongside Brand Leader which may inform future resource planning in team.
• Support Brand Leader with budget management of all projects.
• Critically analyze creative work against marketing briefs to ensure it delivers on the objectives of the campaign and its is brand consistent.
• Liaise and oversee media agencies and briefs.
• Manage and maintain relationships with Merchant Heads and ensure appropriate investment of marketing to support merchant strategies.
• Develop strong relationships and work closely with all key stakeholders including creatives, shoot team, production, ecommerce and visual merchandise.

Marketing Effectiveness and Research Insights:

• Approve objectives and measurables of each campaign.
• Assess brand campaign reports compiled by marketing effectiveness (ME) and insights team and results of key marketing campaigns.
• Approve the team’s findings in terms of what has been effective and what needs to be considered in the future seasonal marketing plans and communicate this with marketing management.
• Compile seasonal postmortems with ME team, and insights team and Brand Heads against seasonal marketing objectives and present to management.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key insights and actions.

Leadership:

• Manage a team of up to 10 people and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve / exceed KPIs.                             
• Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning. 
• Create a team culture that is responsive and professional when meeting deadlines and providing a business focused service to internal/external customers.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field
• 8+ years’ experience in marketing 
• 4+ years leadership experience
• Advanced understanding of marketing channels, strategy, budgets and reporting.
• Experience/exposure across all marketing channels including brand, social media, digital, PR/influencer management, stores, sponsorships, internal comms and activations. 
• Experience and ability in leadership: managing and mentoring individuals/a team.
• Experience with retail cycles and e-commerce