MultiChoice South Africa's activities involve the operation of Pay-Television and internet subscriber platforms. The MultiChoice South Africa group includes the digital satellite Pay-Television business ("DStv"), which has been in operation since 1995. Other businesses in the group are; M-Net (delivers thematic channels and exclusive content to DSt...
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To manage the development and delivery of a fully integrated marketing strategy for the channels in conjunction with Senior Manager.
Operational Delivery
Guide the day to day activities of the marketing team
Conduct research analysis and interpretation
Manage creative agencies strictly to brief and contractual deliverables
Develop an effective On-Air Promo and cross Promo Scheduling strategy that delivers results
Ensure all promos are rated by Programme Acceptance and processed prior to micro schedule download deadlines
Anticipate reputational threats and device response strategies and manage reputational issues swiftly and efficiently
Ensure alignment between content initiatives and marketing in your channels
Continuously monitor and report on the success of the marketing and communication plans (ATL, BTL, monitor progress, compliance and report on performance).
Prepare and deliver content, marketing and communication plan presentations to various stakeholders as and when required.
Support the online and social media strategy and ensure set target are met
Manage the marketing budget (forecasting, phasing)
Ensure effective management and recon of all barters and sponsorships
Experience
A minimum of 5- 8 years of Marketing/branding, experience
Experience in marketing management role
Budge management experience
Knowledge of current and future content trends in multiple markets and platforms
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