Marketing Manager (Musgrave Centre) at Broll

ESSENTIAL FUNCTIONS AND BASIC DUTIES

 Assumes responsibility for the following tasks regarding marketing

• Conceptualizing and implementing the marketing strategy for the shopping Centre’s
• Implementing the brand strategy across all platforms.
• Managing and implementing the print, digital and social media strategy
• Effectively managing the marketing budget and planning of the annual budget, driving cost efficiencies
• Maintaining regular research initiatives, driving the consumer engagement strategy and tenant mix engagement strategy.
• Managing integrated communications strategy across all brand and promotional platforms
• Managing a team that includes the, Marketing Assistant, Internships and Guest Relations Officers/Customer Care/Concierge.
• Tenant liaison and customer engagement strategies and PR
• Schedule and organize tenant meetings and marketing meetings

Assumes responsibility for developing and maintaining effective public relations with customers, tenants, clients, marketing professionals, service providers, and external business contacts.

• Establishes and implements effective communication with outside contacts including media.
• Establishes and implements effective communication with public, tenants and service providers.
• Maintain contact with existing and potential clients to promote sales.
• Ensures that requests and questions are promptly, appropriately, and courteously resolved.
• Ensures that the Company’s professional reputation is maintained.

Assumes responsibility for establishing and maintaining effective working relationships and coordination with Company personnel and with management.

• Provides assistance and support as needed.
• Keeps management informed of area activities and of any significant concerns.
• Completes required reports, records, and related documents accurately and promptly.
• Attend meetings as required.

Assumes responsibility for the following tasks regarding Income and Expenses

• Monitor the Non-GLA service provider in terms of monthly and annual Income targets for Non-GLA Income.
• Ensure proper measures are in place to validate the accuracy of income reported by the Non-GLA service provider.
• Meet monthly and annual expense according to strategies and budgets
• Maintain client database and contacting Promotional Companies.
• Suggesting and providing direction in terms of new exhibitors/advertisers and sponsored events.
• Providing exhibitor information to security and management.
• Relationship building with current exhibitors/advertisers/key stakeholders.
• Contracts are prepared and fully authorized.
• Administration of Income and Debtors including paperwork trail and financial requirements with ISO standards. These include quotes, invoicing, collection of funds, authorizing and debtor’s control.
• Administration of Expenses and Suppliers, including paperwork trail and financial requirements with ISO standards, including Suppliers, obtaining quotes, raising Purchase Orders, obtaining Invoices and Statements, submissions for payments to Finance.
• Weekly and monthly reports.
• Respond to sales requirements from existing and potential clients.
• Increase Business to Business communication in order to maximize on leasing and non-gla opportunities.

Assumes responsibility for related duties as required or assigned.

• Ensures that work area is clean, secure and well maintained.
• Assists with Budgets and Forecasts.
• Assists with Management packs.
• Completes special projects as assigned.

EDUCATION/CERTIFICATION:

• Associate’s degree in business administration with emphasis in marketing or equivalent experience.

EXPERIENCE REQUIRED:

• Minimum of three years of experience in marketing, public relations, and advertising.