Marketing Manager - Pietermaritzburg at Belgotex Floors

• The Marketing department requires a dynamic, creative and agile Marketing Manager to lead a diverse team. These comms extend to all brands that fall under the mother brand, Belgotex. We are looking for someone who can build partnerships, leverage technology, implement a Marketing strategy and lead a Marketing Team. 

KEY REPONSIBILITIES:

• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors to executive the Marketing needs of the business.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Research and implement best practice strategies, approaches and policies for Marketing.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
• Managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
• Developing strategies and tactics to boost the company’s reputation and drive traffic to the company website.
• Deploying successful marketing campaigns from ideation to execution
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Provide strategic insight to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets.
• Motivate, lead and provide support to a diverse Marketing and Sampling teams.
• Accountable for the sampling process and strategy for the business.
• Oversee and support the Sampling Coordinator to successful fulfill the sampling strategy/process to meet the needs of suppliers and customers.
• Track and present the overall progress of Marketing and Sample deliverables/output/ROI to the Executive/management Team.

Requirements

REQUIREMENTS:

• Degree/Diploma in Marketing or equivalent.
• At least 5 years previous experience in within a Marketing role.
• Experience in managing multiple projects at one time.
• Proficient in MS Excel, Word, and PowerPoint
• Strong communication skills (written and verbal)
• Big picture thinker with an ability to make operational decisions.
• A proven track record of building and maintaining client/customer/supplier relationships.
• Strong customer satisfaction focus.
• Creative and strategic thinker.
• Leadership and emotional intelligence skill.

COMPETENCIES: LEADER OF PEOPLE AND PROCESS

• Valuing Differences - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals.
• Work standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
• Earning Trust - Gaining others’ confidence by acting with integrity and following through on commitments while disclosing own positions; treating others and their ideas with respect and supporting them in the face of challenges.
• Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
• Customer Orientation - Placing a high priority on the internal or external customer’s perspective when making decisions and acting; implementing service practices that meet the customers’ and own organization’s needs.
• Quality Orientation - Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
• Safety Focus - Identifying and improving conditions that affect own and others’ safety; upholding safety standards.
• Planning and Organising - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
• Influencing - Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.
• Technology Savvy - Leveraging one’s practical knowledge and understanding of recent technology tools, solutions, and trends to improve work results, solve work problems, and take advantage of new business opportunities

QUALIFICATIONS:

• Matric/grade 12 with a pass mark for mathematics or maths literacy and English
• Degree or Diploma in Marketing or equivalent.