Marketing Manager (PlastiMed Liquid Packaging) at Mancosa

Job Description

• A Social Media and Marketing Manager is responsible for developing and implementing strategies to enhance a brand's online presence, engage with customers, and drive business goals across various digital platforms.
• This multifaceted role combines creativity with analytical skills to build brand awareness, foster community engagement, and ultimately impact sales or lead generation. 

Key Responsibilities

• Strategy Development: Design and implement comprehensive social media and marketing strategies that align with overall business objectives.
• Content Creation and Curation: Generate, edit, publish, and share high-quality, platform-specific content (text, images, video, blogs) daily to build meaningful connections and encourage engagement.
• Community Management: Monitor and manage online communities, respond to comments and customer queries in a timely and professional manner, and oversee customer service provided via social channels.
• Campaign Management: Plan and execute marketing campaigns, promotions, and contests, including paid social media advertising (PPC) and influencer collaborations, while managing allocated budgets.
• Performance Analysis and Optimization: Track, monitor, and analyze performance metrics and KPIs (e.g., reach, engagement rates, conversion rates) using tools like Google Analytics, using these insights to optimize future content and strategies.
• Collaboration: Work closely with other internal teams (e.g., sales, creative, PR) to ensure brand consistency and cohesive messaging across all channels.
• Trend Monitoring: Stay up-to-date with the latest digital technologies, social media trends, algorithm changes, and best practices to keep the brand's online presence relevant. 

Essential Skills and Qualifications

• Experience: Proven experience in a social media management or digital marketing role with a strong portfolio of campaigns.
  We are willing to train/teach and develop skills over this period as well.
• Must know how to do basic graphic designs using tools such as PDF Illustrator, Canva and the likes
• Education: A Bachelor's degree in Marketing, Communications, Journalism, or a related field is often preferred.
• Technical Proficiency: Familiarity with social media management tools), analytics software (e.g., Google Analytics, Facebook Insights), content management systems, and basic graphic design principles.
• Analytical Ability: Strong analytical and problem-solving skills to interpret data, identify trends, and make data-driven decisions.
• Creativity and Adaptability: A creative mindset to generate engaging and innovative content, coupled with the flexibility to adapt to a fast-paced, constantly evolving digital landscape.
• Organizational and Project Management: Strong time management and organizational skills to handle multiple projects and deadlines simultaneously. 

Typical Career Progression

• With experience, a social media manager can progress to roles such as Senior Social Media Manager, Head of Social Media, Digital Marketing Manager, or even Chief Marketing Officer. 
• Needs to be a team player – work with and develop a team as we grow
• Training and skills development in the corresponding field will be offered
• Month to month job offered for 3 – 6 months with a market related salary for students/graduates

Closing Date 20 November 2025