Marketing Manager at Salt South Africa

Overview:

• We are looking for a commercially minded, campaign-focused B2B Marketing Manager to own and execute the marketing engine for an established, market-leading supplier of scientific and laboratory solutions.
• Designed for a hands-on marketing professional who thrives in a complex, multi-channel B2B environment, this role sits at the intersection of campaign execution, event management, and marketing automation.
• In this role, you will bridge strategic growth themes and daily execution, partnering closely with technical product managers and sales teams to generate Marketing Qualified Leads (MQLs) across long-cycle sales funnels.
• Beyond managing multi-channel campaign calendars and event logistics, you will join a highly collaborative, supportive, and communicative environment that values proactive feedback, team alignment, and continuous iteration. If you excel at turning technical product value into clear, engaging campaigns, leveraging modern CRM automation (HubSpot), roadshows, trade shows, and e-commerce adoption, this opportunity provides full runway to make a visible operational impact.

Duties and Responsibilities:

• Develop and execute multi-channel B2B marketing campaigns aligned with overarching company growth themes and target audience segments.
• Manage the end-to-end marketing calendar and campaign budgets, coordinating with internal product managers and external digital agency partners to deliver high-impact collateral and digital touchpoints.
• Own the strategy and execution of lead generation workflows within HubSpot, driving customer segmentation, lead-nurturing sequences, and seamless lead handoffs to the sales team.
• Plan, organize, and execute physical event marketing, including scientific trade shows, industrial conferences, roadshows, and client webinars, managing logistics and promotional outreach.
• Drive customer adoption and self-service utilization of the corporate B2B e-commerce platform to streamline quoting and repeat ordering processes.
• Oversee organic digital channels, including email newsletters, LinkedIn marketing, website content updates, and modern digital workflows to maintain strong brand presence.
• Collaborate closely with technical Product Managers, Sales Operations, and Customer Service teams to ensure full commercial alignment across product launches and promotional pushes.
• Monitor and report on campaign engagement metrics, MQL generation, database health, and lead conversion pipelines within the CRM.
• Guide and coordinate cross-functional project deliverables, fostering a culture of clear communication, agility, and continuous campaign optimization.

Requirements:

• 4+ years’ hands-on experience in B2B marketing, campaign management, or field marketing within a technical, commercial, scientific, or complex product distribution environment.
• Proven track record of planning and executing end-to-end marketing campaigns, trade shows, events, and email marketing initiatives across extended, long-cycle sales environments.
• Strong practical proficiency with modern CRM platforms and marketing automation systems (HubSpot experience highly advantageous).
• Demonstrated ability to collaborate effectively with technical product specialists, translating complex product features into compelling campaign messaging.
• Solid understanding of multi-channel lead generation, customer segmentation, database management, and sales-and-marketing funnel alignment.
• Adaptable, proactive, and open-minded communication style, with a preference for collaborative team dynamics over rigid corporate silos.