Marketing Manager - Remote at Datafin Recruitment

ENVIRONMENT:

• Our client has built a data integration platform tailored for the insurance industry and is looking for a hands-on, commercially minded Marketing Manager to take full responsibility of marketing strategy and execution.
• This role goes beyond coordination — you will build, run, and optimise the entire marketing function around AgencyFuse and related products, driving pipeline through demand generation, digital campaigns, inbound and outbound initiatives, partner marketing, and data-driven performance optimisation.
• The ideal candidate is someone who enjoys operating at both strategic and execution level, thrives in a fast-moving environment, and wants direct accountability for measurable growth impact.

DUTIES:

Define and Own Marketing Strategy

• Develop and execute an integrated, data-driven, go-to-market strategy for AgencyFuse (top of funnel/pipeline/revenue) Position and differentiate AgencyFuse as a fast-deploy SaaS solution for insurance agencies.
• Identify the highest-ROI marketing channels for rapid growth.
• Build a scalable marketing playbook.
• Define and maintain consistent brand execution across all digital touchpoints for the company.

Execute Hands-On Marketing Activities

Own and execute, this includes:

Digital marketing:

• Paid search, paid social, programmatic
• SEO + content strategy
• Landing pages, lead magnets, nurture flows
• Website management and optimization

Outbound marketing:

• Email sequences, cold outreach programs
• Targeted campaigns to insurance agencies and industry audiences

Inbound marketing:

• Website funnel optimization
• Lead scoring, forms, marketing automation
• Webinars, case studies, customer stories

Partner & industry marketing:

• AMS/CRM ecosystem marketing
• Industry associations
• Conferences & virtual events

Test, Measure, Iterate Fast

• Build dashboards to track performance (CAC, campaign ROI, conversion and pipeline
• impact).
• Run rapid A/B tests across channels and messaging.
• Report results live and continuously.
• Use data to decide what to scale, what to stop, and where to pivot.
• Maintain a constant experimentation mindset: fast learning > perfect planning.

Collaborate Across the Business

• Work closely with Sales to align messaging, qualification criteria, and lead flows.
• Partner with Product to understand new features and create compelling narratives.
• Provide market insights to leadership in real time.

REQUIREMENTS:

Must have:

• Relevant tertiary qualification (Bachelor's degree beneficial)
• 4–8 years of experience in B2B SaaS marketing, preferably in integration, Insurtech, fintech, workflow automation, or similar technology marketing.
• Demonstrated ability to design and execute marketing programs and multi-channel digital campaigns with measurable results.
• Proficiency in digital design tools (e.g., Adobe Creative Suite, Canva)
• Experience working with CMS platforms such as HubSpot, WordPress, Webflow or similar
• Experience with marketing automation and CRM tools
• Strong understanding of digital tracking, analytics, and reporting tools
• Strong understanding of SEO, SEM, social media strategy, and content marketing
• Familiar with HTML and CSS
• Real comfort with startup pace: high speed, high iteration, self-managed.

Nice to have:

• Experience marketing to insurance agencies, brokers, MGAs, or related segments.
• Familiarity with data integration, API-led products, or workflow automation tools.
• Ability to perform front-end adjustments and troubleshoot layout issues (highly beneficial)