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  • Posted: Sep 6, 2021
    Deadline: Not specified
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  • Vodacom Group Limited (Vodacom) is an African mobile communications company providing voice, messaging, data and converged services to over 61 million customers. From its roots in South Africa, Vodacom has grown its operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho and provides business services to customer...
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    Marketing Manager Retail and Region

    Role Purpose

    • Responsible for the regional and retail marketing and brand management of VFS propositions.
    • Responsible for the overall campaign launch, management, and measurement. 
    • Reporting to the Portfolio Manager Brand & Comms – VFS & DLS

    Your responsibilities will include:

    • Prepare, implement, and review the regional and retail marketing strategy for VFS 
    • Manage briefing and debrief sessions for all campaigns in order to ensure the continuous alignment of all stakeholders
    • Maintain relationships with the retail and regional marketing divisions to ensure alignment as well as assist with the training & information sharing 
    • Analyse & implement performance indicators for purpose metrics, and develop corrective action plans 
    • Manage agency relationship and performance on campaign outputs
    • Responsible for the campaign achievements and all campaigns post campaign analysis 
    • Manage resources (including budget) to ensure successful implementation of the marketing strategy across all teams as well as sharing with key stakeholders both internally and externally.
    • Work closely with the marketing agency and manage the relationship and performance, including managing innovation for the segment
    • Track effectiveness of marketing campaigns and report findings and recommendations to Head of Brand & Comms - VFS
    • Conduct full post analysis on the effectiveness of Brand Marketing Communications.

    The ideal candidate for this role will have:

    • A minimum of 5-8 years’ relevant experience essential within a Marketing/Brand environment which includes:
    • 3 yrs experience dealing with Brands/Marketing on a mid/senior level  
    • Experience in managing multiple stakeholders
    • Advertising agency management experience advantageous
    • Telco experience preferred (Knowledge of Vodacom eco-system advantageous)

    Education:

    • Matric – Essential
    • Relevant 3 year degree/diploma in sales or marketing – essential
    • Telco experience is desirable and understanding of working on big brand campaigns  
    • Understand the Regional markets, competitors and VFS opportunities
    • Identify customer and commercial opportunities through actionable insights
    • Drive simple and differentiating VFS branded claims and propose activities, propositions and customer experience developments to substantiate these
    • Drive and execute the VFS Marketing plan/roadmap and deliver against this


    Closing date for applications: 10 September 2021

    The base location for this role is Midrand, Vodacom Campus
    The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
    Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.

    Method of Application

    Interested and qualified? Go to Vodacom on careers.vodafone.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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