We've been making trusted household brands for more than a century. From the products we create to the planet we share, we're working toward a cleaner, healthier, better home for families everywhere.
Started in 1886 as a parquet flooring company, SC Johnson is one of the world’s leading makers of household products like Pledge®, OFF®, Mr. Muscle®...
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In this role you will be responsible for Marketing Strategy and Equity activities across Pest Control brands (Raid, Baygon, Off) within the South Saharan Africa region. In this role, you will be responsible of Pest Control brands’ 5 yea strategic growth plans; brand equity; ensuring consumer led opportunities quantified by data analytics, monitoring competition and the latest market trends, working on the consumer communication and media plans & overseeing product innovation end to end process. Ensuring annual category management of the financial statements.
Responsibilities:
Implementation of global and local brand strategy, adapting it to the local needs of the market, responsible for the agreed P&Ls and KPIs for Pest Control category
Identify Consumer Insights and translate them into actionable plans to win at the Point of Sales for assigned categories
Manage Strategy and equity of the Pest Category, ensuring Market share growth and financial KPI’s are attained
Manage local NPD taskforce to ensure the appropriate rollout of NPD; provide input for concept development and adapt graphics for assigned brands
Collaborate with creative agencies & SC Johnson global brand team to participate in writing ATL/BTL briefs to agencies, provide input on final copy (ensuring cultural relevancy), translate animatic for testing, Provide cultural input in final animatic phase and pre-production
Collaborate with media planning & buying agencies, managing annual Advertising budget from media to cart.
Manage local social network community in accordance with globally and cluster approved digital strategy and leveraging the right Social Media platforms for digital assets
Experience you’ll bring:
Honour Degree level education
Bachelor’s Degree level education, ideally within a marketing/business discipline
Min. 8 years of Marketing/Customer Marketing experience including working with 3rd party agencies
Min. 2 years of team management experience
Strong awareness, understanding and knowledge of the local retailer, shopper behavior and insights
Strong planning/organizational skills and the ability to manage and prioritize multiple tasks/projects to meet deadlines
Written and Spoken fluency in English
Excellent communication, influencing and presentation skills with strong stakeholder management experience
FMCG and multi-country experience would be a bonus
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