Marketing Manager (Soweto) at Joburg City Theatres

VACANCY REFERENCE: REF NO: MM/ST/02/2024 

Requirements and skills 

• Grade 12 
• Bachelor’s degree in marketing/PR/Advertising (NQF Level 7) or equivalent/related field. 
• A minimum of 5 years’ experience, preferably in an entertainment environment. 
• Demonstrable experience in marketing together with the potential and attitude required to learn. 
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.) 
• Up to date with the latest trends and best practices in online marketing and measurement 
• Good written and verbal communications in the English language. 
• Willingness to work unsociable hours. 
• Willingness to be communicated with on WhatsApp. 

Primary Function 

• Implement all aspects of the theatre’s day-to-day marketing activities which includes the effective distribution of marketing material, making sure that newspapers are bought daily, and magazines are received for advertising different theatre productions/shows. 

Key responsibilities: 

• Develop, maintain, and implement marketing plans for all events/programmes/productions in line with Joburg City Theatres marketing strategy designed to meet agreed company objectives. 
• Ensure expenditure is in line with approved budgets and compliant with SCM policies. 
• Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. Manage all aspects of print production, receipt, and distribution. 
• Maintain the theatre’s social media; Facebook; Twitter, Instagram etc. 
• Achieve frequent, timely and positive media coverage across all available media. 
• Conduct market research to identify market requirements for current and future productions. 
• Create and maintain a harmonious, efficient, and service orientated relationship with the theatre’s tenants, co-producers, show publicists and media partners- and/or their representatives. 
• Work very closely with the Community and Audience Development Manager in serving existing audiences, finding new ones, earning income, and seeking new opportunities and partnerships. 
• Manage and oversee the administration and creative process of the department. 
• Be willing to communicate at all hours utilising a messaging app such as WhatsApp to ensure efficient communication with team. 
• Compile the weekly, monthly, quarterly, and yearly reports for the Department. Identify, source and secure potential sponsorships and partners for the Soweto Theatre’s programmes/productions/events. 
• Cooperate and collaborate with colleagues and work in partnership with others.