Marketing Manager at ThinkMarkets

The Role:
We are seeking a data driven, ambitious Marketing Manager to oversee our market in Africa, with a proven track record of delivering successful performance marketing strategies, to join our rapidly growing global workforce in Johannesburg. Applying candidates require a genuine passion for Marketing with financial industry experience. The ideal candidate should have experience in developing and executing marketing plans and strategies aligned to the global Company's strategy. A strong candidate for this role will be a highly analytical campaign management specialist with a proven track record of building, growing, and scaling campaigns that deliver consistent growth. The role requires a business/commercial approach with attention to Return on Investment (ROI) at campaign level. The successful candidate will be cross-functional and will have close collaboration with the rest of the Company's Marketing Leaders to ensure the Company is well-positioned in the marketplace. Experience in emerging markets such as Asia, Mena and Latam and crypto markets will be considered highly advantageous.

Responsibilities:

• Implement and lead digital and offline marketing strategies, aligned to the business strategic plan and marketing budget, to acquire new customers at targeted ROI.
• Analyse market research data to identify product positioning as well as monitor competitive market activity.
• Know how to appropriately allocate media to relevant channels and activities.
• Orchestrate marketing campaigns and promotions online or offline.
• Ensure that all campaigns adhere to global marketing strategy.
• Define relevant success KPIs for different campaigns and channels and ensure strong performance against them.
• Support and coordinate delivery of all marketing campaigns with internal stakeholders to ensure top-level execution.
• Execute and oversee the marketing strategy using a variety of marketing tactics including product enhancements, SEO, conversion rate optimisation, email, webinars, events, social media, and branding.
• Ensure metrics are in place track, analyse, optimise, report, and recommend on all digital acquisition communications.
• Provide regular reporting on the performance and effectiveness of marketing campaigns, customer strategy and consumer insights.
• Expand our media strategy by testing and onboarding new media partnerships as well as new channels (both online & offline)
• Ensure all Marketing material published online has undergone Compliance approval subject to the FSCA regulatory requirements.
• Identify solutions to enhance and optimize campaign performance and the customer experience.
• Keep up to date with new marketing trends, including identification and application of innovative technologies within the industry and emerging media.

Requirements:

• 5 years' relevant experience in Marketing within the Financial Services and/or Fintech industry.
• BA/MSc degree in Marketing or related field.
• Experience in building and delivering strategies for B2C companies.
• Experience in managing marketing campaigns for a singular brand.
• Experience in emerging markets such as Asia, Mena and Latam, will be considered a strong advantage.
• Solid experience in working closely with commercial teams with full responsibility for KPIs along the marketing & sales funnel.
• Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social (Facebook eco system).
• Knowledge in any of following platforms will be considered a plus (Salesforce-Marketing Cloud or Hubspot, Marketo, (Analysis) Google Analytics (360), Campaign Manager, and (SEO) Google search console, SEMRush, ahRef, Data studio, Tableau.
• Ability to work in a fast-paced and multicultural environment.
• Must have excellent interpersonal, communication and organisational skills.
• Ability to work independently, prioritize and multitask a variety of tasks and projects.
• Must be enthusiastic, dynamic and self-motivated.