Marketing Manager at ThinkSales Corporation

Marketing Manager

ThinkMarkets is a global online brokerage firm, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24-hours a day. Our mission is to disrupt the brokerage industry by allowing access to global markets and thousands of products to allow our clients to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms. We are seeking a data driven, ambitious Marketing Manager, who has a proven track record of delivering successful performance marketing strategies, to join our South Africa office.

Reporting into the Head of Performance Marketing, the Marketing Manager will take the lead on all cross-channel management activities. You will act as the bridge between leadership and the customer across all channels. This role will define, develop, and implement ThinkMarkets’ South Africa media strategy with the aim to present our brand and products to a relevant audience and to ultimately drive a steady stream of quality leads. Your role will be paramount to support our ambitious growth plans and to ensure we can scale activity while keeping efficient CPAs.

A strong candidate for this role will be a highly analytical campaign management specialist and a proven track record of building, growing, and scaling campaigns that deliver consistent growth. They will have worked closely with performance marketing and sales teams and have had responsibility for KPIs along the marketing & sales funnel.

Candidates applying should be technically competent in campaign management, data-driven, and confident in evaluating local marketing campaigns to ensure it delivers to the bottom-line.

Responsibilities:

• Create digital and offline strategies to acquire new customers at targeted ROI
• Work with and know how to appropriately allocate media to relevant channels and activities
• Lead and grow all marketing activity with a focus across paid channels
• Lead and grow customer acquisition through Email Acquisition and Direct strategies
• Identify any opportunities of web and landing pages and proactively fill in gaps
• Coordinate the delivery of media campaigns with the internal stakeholders to ensure top level execution of all our campaigns
• Define relevant success KPIs for different campaigns and channels
• Expand our media strategy by testing and onboarding new media partnerships as well as new channels (both online & offline)
• Develop an effective testing plan to optimize various aspects of our ad campaigns
• Ensure that all campaigns cohere to the overall global marketing strategy
• Use analytics tools to gain a deep understanding for each channel’s performance and leverage those findings to optimize strategy
• Closely monitor performance for all media activities and channels
• Provide regular reporting around performance (post release) of marketing campaigns, customer strategy, and consumer insights
• Track actual spend and ensure media spend is within budget and reported accurately to the finance team
• Work with both technical and marketing stakeholders to identify solutions to enhance and optimize campaign performance and the customer experience
• Act as an advocate for all regional media, campaigns, third-party relationships to regionalize our marketing activities 

Requirements:

• Bachelors degree
• 3+ years in direct brand marketing or 5+ years agency experience
• Must have experience managing a marketing campaign for a singular brand
• Must have programmatic buying experience
• Must have Google Ads and Facebook certification
• Ideally will have experience with print and live event marketing
• Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social (Facebook eco system)
• Experience working within financial services is highly preferred
• Advanced level knowledge of Tableau, Data Analysis, and Data Modelling
• Experience building and delivering strategies for B2C companies
• Experience in using Predictive Analytical models for real time bidding
• Solid experience working closely with sales teams with full responsibility for KPIs along the marketing & sales funnel
• Be able to communicate and execute industry best practices and the latest digital trends
• Strong interest in media trends and keeping up to date on new developments
• Exceptional written and verbal communication skills