Marketing Manager Ukhozi FM (12913) at The South African Broadcasting Corporation (SABC)

Key Accountabilities:

• Develop and implement strategic marketing and brand-building plans in order to retain and increase current market share.
• Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities.
• Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station's strategy.
• Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press, and magazine) to ensure effective publicity of the station.
• Oversee all station Digital platforms (websites, social media, and apps) to ensure the growth of digital communities and the creation of revenue-generating opportunities.
• Develop and implement trade and consumer below-the-line strategy.
• Develop and implement a PR & Communications Strategy for traditional and online platforms.
• Identify marketing opportunities by identifying consumer requirements; defining the market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
• Improve programme marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Develop business cases and proposals for the implementation of strategic marketing activities.
• Develop briefs for the sourcing of external marketing and brand agencies.
• Manage contracts with external agencies and all suppliers.
• Plan, determine, manage, and ensure cost-effective utilization of marketing budget.
• Identify and exploit alternative revenue streams.
• Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports.
• Provide monthly and quarterly reports on the department’s performance (including CSI and Digital activities)
• Maintain and update an electronic and manual filing system.
• Develop and implement Standard Operating Procedures to address gaps and promote accountability.
• Oversee the management of risks to protect organizational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislations.
• Comply with SCM procedures and effectively manage contracts with internal and external partners.
• Adherence to PFMA and compliance with industry regulations and SABC policies and procedures.
• Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station.
• Develop and Present proposals to internal and external stakeholders to enhance communication, awareness, and buy-in of station projects.
• Manage, maintain, and expand customer base, exploit specific data, anticipate and explore new opportunities.
• Collect, analyze, and present marketing information to management for decision making.
• Synergize and provide information to the Sales workforce for trade marketing purposes.
• Liaise with Radio Sales to ensure that product campaigns run smoothly and on time for client satisfaction.
• Effective implementation of the Performance Management System in accordance with organizational policies and procedures.
• Ensure adequate staffing for workload and effective leadership (including leave management).
• Effective briefing and communication with departmental staff.
• Complete Personal Development Plans (PDP) for all staff members.
• Provide directions on the retention and attraction of staff.
• Individual coaching and mentoring are conducted on an ongoing basis to meet performance and developmental needs.
• Transfer of skills in line with succession planning principles.

Requirements:

• Bachelor’s Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7.
• 5 years’ experience in marketing, preferably in the broadcasting industry, and 2 years at a supervisory level.
• Understanding of legislation, policies, SOPs, and procedures relating to the Radio Broadcasting industry
• Understanding of Advertising industry legislation, rules, norms, and standards.
• Knowledge and a wide network in various industries.
• Ability to analyse research and identify industry trends.
• Digital marketing qualification.
• Development of strategy for consumer and trade marketing.
• Expert knowledge of and experience in utilizing digital technology tools for marketing purposes.
• Driving License
• Understanding the Public Finance Management Act
• Expert knowledge of Marketing and Brand building.
• Sound understanding of the radio broadcasting industry.
• Digital marketing principles
• Creative thinking ability.
• Good interpersonal skills
• Excellent communication skills.
• Knowledge of the station and its target audience.