Marketing Media and Campaign Coordinator at Pepkor Payments & Lending

Key Responsibilities

Media Coordination

Proof of flighting

• Ensure all media campaign are executed as planned, with correct timing, placements, and specifications
• Liaise with media partners and vendors to obtain proof of flighting for all media placements prior to billing/invoicing. Monitor media schedules to ensure all ads run as contracted and address any discrepancies.
• File and track all PCA’s associated to media campaigns implemented

Reconciliation of Media Spend:

• Track and manage media budgets, ensuring all expenditures are within planned budgets for fiscal/per planned campaign
• Reconcile media invoices against purchase orders, media plans and PCA’s to verify accuracy
• Monitor and track credit accrued with each campaign
• Prepare and present detailed reports on media spend, highlighting variances and providing insights
• Work closely with the finance team to ensure timely and accurate payment processing

Digital Content Implementation:

Content scheduling & deployment:

• Coordinate with internal teams and external agencies to ensure timely creation, approval, and deployment of digital content across various platforms (website, SMS campaigns & Survey’s)
• Maintain content calendars and ensure all digital content is consistent with approved content by campaign manager.

Customer research and insight:

Building Surveys

• Build and developer surveys that capture valuable customer insights based on briefs received from internal stakeholders
• Brief internal stakeholders on customer data requirements
• Utilise survey tools and platforms to create user-friendly and engaging surveys

Deployment of surveys

• Ensure timeous and accurate deployment of surveys
• Monitor surveys and intervene/adapt surveys or the execution thereof if required

Data collections and interpretation

• Collect and organise survey responses and other relevant data sources
• Analyse quantitative and qualitative data to identify trends, patterns and key insights from the surveys deployed

Reporting

• Prepare comprehensive reports and presentation that summarise research findings and insights
• Present finding to stakeholders in a clear, actionable manner

Stakeholder Management

• Act as liaison between the internal stakeholders to understand objective required for each campaign implemented.
• Schedule and lead meeting with stakeholders to discuss research findings, insights, and implications
• Set clear expectations regarding research timelines, deliverables, and outcomes. Provide regular updates on progress and any potential issues
• Address stakeholder feedback and adjust tasks as needed to meet requirements.

Qualifications and Experience:

• 3-year diploma or Degree in Marketing | Communications | Digital Marketing
• 2+ years’ experience in Marketing, media coordination, or a related role.
• Experience working with media agencies or in a media buying role.