Marketing Officer (AD09) - JHB at University of the Witwatersrand

Key responsibilities

• This involves responsibility for the planning and implementation of the marketing activities of all the school’s academic programmes and three academic centers. This role involves working in close collaboration with various departments and stakeholders to ensure effective marketing across different channels and media platforms.   
• To develop marketing plans that will enhance the school’s business development capabilities
• In collaboration with the Marketing & Communication Manager, assist with the development and implementation of the marketing strategy with specific objectives and targets as agreed
• To advise the Marketing & Communication Manager on the campaigns and activities relating to supporting of the marketing strategy of the School
• To provide marketing related information, advice and support to clients about learning programmes and make regular follow-ups on generated leads to measure conversion
• To research, analyse and understand current market trends to benchmark and align future opportunities
• To develop best practice to resolve marketing challenges and meet the market needs
• To develop and implement brand packages aligned to the school’s brand strategy
• To develop and implement promotional opportunities and ideas for potential clients/partners from conception through to delivery
• To develop and implement marketing campaigns to promote the school’s programme offering
•  To ensure regular content development and updates for the website, digital and other marketing and communication collateral
•  To develop monthly content plan for the school’s digital media channels

Minimum requirements

• Bachelor's degree in marketing, Commerce, Communication, or a related field (Honours/Master's degree could be advantageous).
• Minimum of 5 years of work experience in marketing preferably in higher education sector.
• Effective management skills experience within higher education advancement related fields.
• An understanding of the functioning of the university, with special reference to a business school environment.
• An understanding of the difference between the academic post-graduate student, the short course delegate and the senior executive delegate.