Marketing Operations Manager at GVI

The goal of the Marketing Operations Manager is to coordinate and implement the marketing strategy across various functions, channels and touchpoints for various brands within the Group (a number of companies under the GVI umbrella).

The aim of this role is to increase lead and new acquisition volumes at a reducing cost per lead and cost per acquisition.

Responsibilities:

• Develop and maintain a style guide for the brands you are allocated to, rolling it out across all online and offline touchpoints.
• Continuously provide suggestions to improve the various brands’ look and feel whilst ensuring we stay fresh and up to date with current trends. 
• Produce and provide direction for all paid ad copy and creative (search and display), email communications (newsletters and automated email), website copy and other assets or channels.
• Provide direction to a small team of content creators who create all social media content, blog content and engage in community management. 
• Ideate, develop and implement creative campaigns and promotions on a monthly basis.
• Edit all copy produced by the team in-line with the approved style guide. 
• Implement SEO recommendations from the SEO Specialist.
• Coordinate and provide direction to all website development work with the aim of improving site conversion.
• Maintain the accuracy of the various websites, updating them as required by the business. 
• Respond to and drive the volume of reviews across all 3rd party sites.
• Complete accurate and timely reporting and tracking as required by the business.
• Coordinate between an internal team and an external marketing team. 
• Create and improve a workflow for all operations in the marketing team.
• Develop creative ways to acquire new clients at low cost.
• Stay up to date with industry trends and developments, reporting to leadership with opportunities for optimisation or growth.
• Providing administrative management and leadership to a growing marketing team

Our ideal candidate will have the following:

• A BA/BS or equivalent working experience.
• 3-5 years experience in the marketing industry.
• Experience leading and motivating a team.
• A passion for startup-like environments, growing businesses and working in a fast-paced environment where agility and efficiency is essential for success.
• A good understanding of grammar, style, tone and the ability to edit other copywriters across all marketing channels. 
• A good visual eye for website layouts, email marketing creatives and social media graphics. 
• Experience across technical tools to report on and manage performance via tools such as Hubspot, Salesforce, Google Analytics, Semrush and MailChimp. 
• The ability to skillfully multi-task, coordinate and manage time-sensitive projects across multiple stakeholders. 
• A can-do, positive attitude with a nature initiative when it comes to problem solving. 
• Confidence in Wordpress. 
• Excellent attention to detail.