Marketing Operations Manager at 1 Life Insurance

RESPONSIBILITIES

Leadership and Direction

• Identify and communicate the actions needed to implement the function's strategy and business plan within the business area or department; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Marketing Strategy

• Manage an element of the organisation's strategic planning. This could involve being responsible for development, delivery or both.

Marketing Communications

• Implement and coordinate of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.

Strategy Implementation

• Develop tactical plans for optimising resources and assets being managed within a given area or department.

Business Planning

• Development of annual and longer-term business plans for a significant function, ensuring alignment with strategy; quantify business outcomes (i.e. revenues or other key performance indicators) and resource budgets (financial and headcount); and ensure integration of key activities or projects across the organisation.

Marketing Impact Analysis

• Implementation and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.

External and Internal Stakeholder Engagement

• Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.

Budgeting & Costing

• Manage budget plans for allocated advertising channels. Could involve development or delivery (or both).

Performance Management

• Manage and report on the performance of a substantial, diverse team; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Organisational Capability Building

• Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions, including continuing professional development specified by professional or regulatory institutions, to build their professional capabilities. Provide informal training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

Digital Marketing Capabilities

• Co-create digital processes capability road map. Manage execution, ensuring the sharpening of foundational capabilities and development of innovative ones over a defined period of time.

Marketing Campaign Operations

• Manage a portfolio of advertising/promotion/other marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to major campaigns.

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

Requirements

General Education

• Post Graduate Degree in Business Management, Marketing or equivalent (Essential)

General Experience

• 10 or more years’ experience in marketing operations, digital marketing, channel management, or a related discipline (Essential)
• Experience managing affiliates, partnerships and performance-driven channels (Essential)
• Managerial Experience 3 or more years' experience of supervising and directing people and other resources to achieve specific end results (Advantageous)