Marketing Performance Data Specialist at The Key Recruitment Group

• Our client, a market-leading South African residential property developer, renowned for delivering large-scale housing estates and lifestyle developments across Gauteng, is seeking a dynamic and strategic Marketing Performance Data Specialist to join their Johannesburg team. This is a rare opportunity to take ownership of a well-established brand's marketing function within one of the most active and high-volume development environments in the country.

Primary Duties:

• Optimise and manage paid digital campaign performance across platforms such as Google Ads, Meta, YouTube, LinkedIn and TikTok by analysing trends, identifying risks and opportunities, and executing campaign tests and optimisation actions.
• Develop, maintain, and automate Power BI dashboards and reporting models by working with large datasets from advertising platforms, CRM systems, portals, and internal data sources.
• Analyse complex datasets and translate findings into clear insights and executive-ready reporting to support business and marketing decisions.
• Improve data quality, tracking accuracy, and reporting consistency, and support integration testing between advertising platforms, CRM systems, portals, and analytics tools.
• Identify and implement process improvements to streamline workflows, reduce single points of failure, and contribute to documentation and playbooks for reporting and optimisation processes.
• Collaborate with digital marketing consultants to support cross-channel alignment, provide independent performance analysis and recommendations, support AI-driven reporting and optimisation initiatives, and participate in status meetings, planning, and prioritisation.

Experience:

• 3–5 Years’ experience in digital marketing analytics, performance marketing, or data analysis.
• Proven experience working independently in a fast-paced, performance-driven environment.
• Hands-on experience with paid media platforms (Google Ads, Meta Ads essential).
• Proven experience with Power BI.
• Proven experience with CRM and analytics/tracking tools.

Qualification:

• Relevant qualification in Data Analytics and/or Digital Marketing.

Candidate requirements:

• A confident communicator.
• Highly proactive and driven.
• Highly detail-oriented with a strong focus on accuracy and quality.
• A team player with experience in supporting and mentoring junior team members.