Marketing Specialist (East London Onsite) at Datafin Recruitment

ENVIRONMENT:

• SUPPORT the growth of a portfolio of health and wellness brands as your creative talents as a Marketing Specialist is sought by a premier Distributor of Healthcare Products to join its East London division onsite.
• This role focuses on social media management, brand execution, product launch coordination, new product development support, and consumer insight gathering. Working closely with the Head of Marketing, you will help bring marketing and brand strategies to life while ensuring consistent brand representation across all consumer touchpoints.
• The ideal candidate will possess a Degree/Diploma in Marketing, Communications, Brand Management, Business, or a related field with 3-5 years’ experience in a marketing, brand, social media, or content-focused role including coordinating marketing campaigns or product launches & have a strong understanding of social media and brand-building principles.
• This is an excellent opportunity for someone who is passionate about brands, consumer behaviour, content, and innovation, and who enjoys turning ideas into impactful marketing initiatives.

DUTIES:

Social Media & Content –

• Develop and manage social media content calendars across multiple brands.
• Coordinate content creation with designers, creators, influencers, and agencies.
• Schedule and publish content across social media platforms.
• Monitor engagement, audience growth, and content performance.
• Identify social media trends and opportunities to improve brand visibility and engagement.
• Coordinate influencer, ambassador, and creator partnerships.

Brand Marketing –

• Support the execution of brand and marketing plans.
• Coordinate campaigns, promotions, and brand activations.
• Ensure brand consistency across all communications and marketing activities.
• Assist with the development of marketing materials and campaign assets.
• Support retail, trade, and brand-building initiatives where required.

Product Launches & Innovation Support –

• Coordinate marketing activities for new product launches.
• Support cross-functional teams to ensure successful product launches.
• Assist with product positioning, launch materials, and marketing collateral.
• Support innovation projects and the new product development process.
• Coordinate launch timelines and project deliverables.
• Assist with packaging updates and product communication requirements.

​​​​​​​Market Insights & Research –

• Monitor competitor activity, promotional trends, and category developments.
• Conduct market and consumer research to identify opportunities for growth.
• Gather and analyse customer feedback and reviews.
• Share insights and recommendations with the Marketing team.

​​​​​​​Project & Stakeholder Coordination –

• Coordinate suppliers, agencies, creators, and other external partners.
• Manage project timelines and ensure deliverables are completed on schedule.
• Maintain marketing calendars, launch trackers, and asset libraries.
• Support the effective execution of marketing initiatives across the business.

REQUIREMENTS:

Qualifications –

• Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field.

​​​​​​​Experience/Skills –

• 3-5 Years' experience in a marketing, brand, social media, or content-focused role.
• Experience coordinating marketing campaigns or product launches.
• Strong understanding of social media and brand-building principles.
• Strong written and verbal communication skills.
• Excellent organisational and Project Management abilities.
• Strong attention to detail.
• Ability to manage multiple projects simultaneously.
• Commercial awareness and an interest in consumer behaviour and market trends.

​​​​​​​Advantageous –

• Experience working with influencers, creators, or brand partnerships.

ATTRIBUTES:

• Passionate about brands, marketing, and consumer trends.
• Has a strong interest in social media and content creation.
• Proactive, curious, and solutions focused.
• Thrives in a fast-paced environment.
• Highly organised and detail oriented.
• Enjoys collaborating with cross-functional teams.
• Takes ownership and follow through on commitments.