Marketing Specialist: Publishing & Media at VUKA Group

About the Job

You will be responsible for marketing a publications brand within the mining sector.  Using your marketing skills, you will research, develop and implement the marketing strategy in its entirety.  You will work closely with the Managing Editor, Editorial and Commercial team throughout the process to ensure brand targets are reached.  This is a very analytical and statistically driven role in which you will have bottom-line responsibility for creating and executing innovative international marketing plans, deploying online & offline direct marketing tactics.

Responsibilities:

• Develop marketing strategy for brand
• Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)
• Oversee organisation of both internal & external event promotional activities, ensuring they are carried out efficiently and within agreed budgets
• Coordinate, implement manage all direct marketing plans & activities to ensure that the plans are delivered effectively and in line with plan
• Manage, monitor, maintain and regularly review relationships with key partners to ensure highest levels of service are continuously delivered and that we achieve the highest return on investment
• Develop and manage event partnerships with leading industry events across the globe and ensure onsite distribution is maximised with key industry events
• Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently
• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
• Develop, manage & monitor budgets, providing accurate forecasts to feed into the budget setting process
• Define the brand strategy across the brand
• Develop 6 and 12-month data acquisition strategy together with metrics and targets
• Develop and manage the global distribution strategy and database for all print and digital publications

Requirements:

• Degree or equivalent qualification in Marketing Management
• 3+ years in a strategic B2B marketing role
• 2 years minimum experience within publishing and media industry
• HubSpot knowledge and experience would be an advantage
• Proven track record in creating successful marketing communications campaigns
• Proven use and understanding of complex databases and segmentation techniques
• Proven understanding of tracking & response reporting and analysing
• Project management experience
• An excellent understanding of digital marketing techniques
• Excellent project management, planning and organisational skills
• Above average interpersonal, written and verbal communication skills
• Ability to work independently under tight deadlines
• Outstanding analytical ability with acute attention to detail
• Good combination of creative and analytical skills
• Able to juggle multiple projects, work under pressure and meet deadlines
• Residing in Johannesburg already (no relocation will be considered)