Marketing Supervisor (Western Cape) at Syntech

Job Responsibilities 

• Manage a team of marketing professionals, providing guidance, coaching, and support to help them achieve their goals and grow their skills.
• Oversee monthly KPA sessions for each marketing team member, with specific focus on ensuring all outputs are data-driven & quantifiable.
• Develop and execute comprehensive marketing campaigns, strategies, and initiatives that align with overall business objectives.
• Collaborate with cross-functional teams, including sales, product, and design, to ensure marketing efforts are aligned with overall business goals.
• Monitor campaign performance, analyse results, and make data-driven recommendations for continuous improvement.
• Manage marketing budgets, ensuring campaigns are delivered on-time and on-budget.
• Develop and maintain relationships with internal stakeholders, vendors, and partners to ensure seamless execution of campaigns.
• Stay up to date with industry trends, emerging technologies, and best practices in marketing.
• Develop and maintain the marketing calendar, ensuring all campaigns are planned and executed on-time and on-budget.
• Collaborate with the sales team to develop targeted marketing campaigns that support lead generation and revenue growth.
• Create and execute A/B testing plans to optimize campaign performance and ROI.
• Manage the development of marketing collateral, including product sheets, case studies, and presentations.

Qualifications 

• Bachelor’s degree in marketing, communications, or a related field.
• At least 5-7 years of experience in marketing, with a focus on campaign management, strategy development, and team management.
• Strong people management skills, with the ability to motivate, inspire, and coach team members to achieve their goals.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage budgets.
• Excellent communication skills, both verbal and written, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with a focus on data-driven decision making.
• Experience in collating and analysing marketing data, presenting findings to senior management, and making data-driven recommendations.
• Excellent leadership skills, with the ability to build and maintain a high-performing team.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Ability to work in a fast-paced, dynamic environment and adapt to changing business needs.