Measurement & Performance Analyst (Retail Media) (Western Cape) at PEP

• We’re looking for a Measurement & Performance Analyst to own how we measure, optimise, and prove the value of our Retail Media offering.  This is not a reporting role. It's a commercial analytics role at the heart of decision-making, working across suppliers, marketing, ecommerce, and executive stakeholders to answer:

What should we sell, and to whom?
Is it working right now?
Did it deliver real impact and what should we do next?
KEY RESPONSIBILITIES 

You’ll take full ownership of performance across the campaign lifecycle:

Pre-Campaign (Insight & Planning)

• Turn supplier objectives into clear, measurable campaign strategies
• Build insight packs using customer, product, and historical performance data
• Recommend audiences, placements, and success metrics

In-Flight (Monitoring & Optimisation)

• Track campaign performance in real time
• Identify risks, pacing issues, and data anomalies early
• Guide stakeholders with clear, actionable recommendations

Post-Campaign (Measurement & Storytelling)

• Deliver credible, executive-ready performance insights
• Go beyond reporting, explain why performance happened
• Translate results into future strategy and optimisation opportunities

Experimentation & Measurement Excellence

• Drive incrementality and test-and-control frameworks
• Ensure data quality, governance, and measurement consistency
• Shape how Retail Media performance is defined and trusted

Systems & Integration

• Support the implementation and enhancement of Retail Media platforms and measurement systems
• Partner with data engineering and tech teams to integrate data sources, automate reporting, and improve data flows
• Help define measurement logic, data structures, and tracking frameworks within new and existing systems
• Contribute to building a scalable, future-fit measurement ecosystem

Requirements

• Business degree with Analytical/Commercial subjects (e.g.Computer Sc., Maths, Eng.)
• 5+ years in analytics, performance measurement, or data-driven roles
• Retail, ecommerce, or media network experience
• Experience working with campaign, media, or commercial performance data
• Ability to turn data into clear recommendations and business actions
• Confidence engaging with senior stakeholders and external partners
• A mindset that challenges assumptions and seeks better answers

Technical Skills:

• Advanced SQL (BigQuery preferred)
• Strong data visualisation and dashboarding capability
• Solid understanding of:
• Media and performance KPIs
• Incrementality and experimentation (test & control)
• Campaign pacing and delivery mechanics
• Awareness of data governance, privacy, and audit principles

Soft Skills:

• Strong analytical judgement, especially in ambiguous situations
• Structured thinker with clear, effective communication
• Confident and credible when influencing stakeholders
• Curious and creative, with a problem-solving mindset
• Able to work independently while also collaborating in a team
• Takes ownership and accountability for outcomes
• Comfortable mentoring and sharing knowledge
• Approachable, supportive, and easy to work with