Measurement Marketing Manager at Capitec Bank

Purpose Statement

• The Measurement Marketing Manager is a data-driven expert who will be responsible for architecting and implementing robust measurement frameworks, processes, and technology solutions that empower Capitec Bank to track, analyse, and optimise marketing effectiveness across both Business and Retail Banking. With a sharp focus on conversion tracking, attribution modelling, and marketing ROI optimisation, the Measurement Lead plays a crucial role in ensuring data-led marketing strategies drive business growth and client impact.

Education (Minimum)

• A relevant degree in Digital Marketing or Marketing
• Grade 12 National Certificate / Vocational

Education (Ideal or Preferred)
Knowledge and Experience

• 7+ years of experience in digital marketing, marketing measurement, analytics, or growth marketing 
• Strong expertise in Google Analytics (GA4), Google Tag Manager, AppsFlyer, or similar platforms.
• Proficiency in BI tools like Tableau, Power BI, Looker, or equivalent.
• Experience with customer data platforms (CDPs) and marketing automation tools (Salesforce Marketing Cloud, HubSpot, etc.).

Skills

• Analytical Skills
• Communications Skills
• Problem solving skills
• SQL Skills