Media & Digital Manager at Colgate-Palmolive

Core Responsibilities:

• Overseeing the creative, media and digital strategy for the company to drive Brand Connected Experiences, Creative Excellence and data-driven performance
• Drive global digital and media strategies into the Hub to grow digital transformation and demand generation mindset
• Drive strong collaboration with Division IBE and Brand
• Co-design with the Brand leads how to grow mental availability across brands through digital & traditional media
• Manage the delivery across holistic search, websites, social media, programmatic media, CCX, Retail Media/Digital Commerce and Creative Excellence
• Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs)
• Track and manage related budgets, including opportunities to optimize/maximize ATL investments in paid/owned/earned media given synergies with offline activation and traditional media
• Regularly identify trends and insights through credible third-party sources, sharing this with key team members to ensure broad competency development
• Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs
• Manage the local agencies effectively at keeping financials in control, scope of work and organizational capabilities in place
• Seek efficiencies in agency relationship and be in close contact.

Required Qualifications - 

• Bachelor’s degree with Business Administration or relevant field; MBA preferable
• Minimum 6 years of media and digital experience - agency experience a plus
• Minimum 5 years experience in Marketing, with an excellent track record in brand management

Demonstrated experience:

• Media Planning / Media Management
• Precision Marketing / Using Data
• People Journeys
• Proficiency in Search (Organic, Paid & Content)
• Digital Commerce & retail media
• CRM IP Data
• Programmatic - DCO capabilities 
• Personalisation at Scale
• Retail Media