Media Director, South Africa Franchise at The Coca-Cola Company

What You will Do for Us:

• Lead the development of connections plans across brands/campaigns, recommending allocation of activation Direct Marketing Expense to different consumer / shopper touchpoints.
• Step-change the way we think (and act) about connections and media by bringing more science to the planning and execution phases (e.g. ROI, data, …), shifting from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach, and truly leveraging the OESP philosophy
• Step change how we think and use different forms of media to connect better with our consumers.
• Ensure we have the most effective and efficient media plans for our brands across all markets within Africa, out-performing versus competitors in all brand program Key Performance Indicators.
• Coordinate media buying with Marketing Platform Services (procurement), making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Recommend the ideal Direct Marketing Investment split by brand and channel to all our portfolio of brands.
• Constantly checking and reporting to status of our brand presence and performance in the various media types: e.g., Copy Rotation, productivity etc.
• Partner with Platform Services to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within Africa.
• Execute local media buying that cannot be bought at Africa level (through Marketing procurement)
• Lead the auditing processes with media-related questions.
• Work in partnership with Front-line and bottlers to ensure that we are capturing the right opportunities in each one of the countries within Africa.
• Lead the development and management of the real-time amplification of our brands (calendar, content, and media), connecting with Platform Services for the social listening pillar, and with creative strategy and other Integrated Marketing Experience functions for local content development.
• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to Africa.
• Work in close collaboration with Platform Services to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper.
• Establish a routine with the crisis management team to solve potential issues in social media in a timely manner.
• Lift and shift best practices from other Operating units and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing Africa.
• Leverage all the potential synergies in the media planning and negotiation within Africa
• The Media Director is a knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing Africa
• He/she is a key player in the integrated marketing experience team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.

Role Requirement

• Bachelor’s degree
• Significant marketing, media, and leadership experience (15+ years)
• Direct experience with media strategy, planning and negotiation, as well as social media channels
• Preference for individuals that have worked in agencies and/or media vehicles in the past
• Experience working with marketing in the field is preferred.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Developing and ensuring implementation of multiple activities needed to reach targets.
• Leading strategic conversations, negotiations, and alignment with senior and key stakeholders
• Ability to provide input to brand & creative strategy at Africa level, and Integrated Marketing Experience strategies at global level.
• Deep understanding of the evolved media landscape
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• High ability to control big media budgets at an Africa level.
• Ability to work in Agile cross-functional teams.
• Ability to lead and develop a diverse, multi-geography team

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.