Roads Agency Limpopo SOC (RAL) was established under the Limpopo Province Roads Agency Proprietary Limited and Provincial Roads Act 07 of 1998, as amended (RAL Act).
RAL is mandated for the planning, construction, maintenance, control and management of the Limpopo Provincial road infrastructure. The Head Office of RAL is in Polokwane, 26 Rabe Street.
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Bachelor’s degree in Communications, Public Relations, Journalism, Media Studies (majoring in Stakeholder Management or International Relations).
3-year functional experience in Media Relations, Journalism, Public Relations, and Communications Services (Brand, Marketing and Advertising).
A valid driver’s license and willingness to travel extensively.
KEY PERFORMANCE AREAS AND MAIN TASKS (BUT NOT LIMITED TO):
Write quality news articles and features Proofread and edit other articles and features into plain English. Distribute media releases/statements to external stakeholders (media). Identify communications opportunities and appropriate communication interventions by the Agency. Perform any other media relations responsibility assigned by the supervisor. Supporting the administration of the organisation’s Media WhatsApp group platform.
Coordination of the media interviews schedule. Implement social media strategy through research, platform determination, benchmarking, messaging, and audience identification. Generate, edit, publish and share daily content (original text, images, videos) that builds meaningful connections and clarifies the position of the Agency. Set up and optimise company pages within each platform to increase the visibility of the Agency’s social media content. Identify and capitalise on opportunities to positively promote and represent the organisation externally. Ensuring the video content is uploaded on the relevant social media platform and on time, specifically, YouTube. Involvement in publication development and execution for media dissemination.
Monitor media coverage on all newsstand app platforms. Implement media activation at events. Erecting branding material at events and ensuring promotional material is correctly placed and positioned for media capturing. Setting up event venues for media attendance as per the required specifications set by the supervisor. Perform any other related duties assigned by the supervisor. Promoting the corporate identity (CI) and image of the organisation. Coordinating the branding and promotional material for media positioning.
Keeping record of the branding and promotional material in stock. Ensuring the storeroom for branding and promotional material for media activations is neatly kept and that all items are correctly stored. Ensuring that promotional material and branding items are washed regularly. Participating in the development of brochures and folders for internal and external purposes (media press pack). Updating of the intranet and website content through IT. Ensuring relevant content is on the intranet.
Coordinate all the internal communications related tasks as assigned by the supervisor. Perform administrative duties including making travel arrangements. Attend set meetings of the unit, capturing minutes and completing status reports thereof. Building excellent relationships with colleagues to maintain cordial rapport. Attend to any other task assigned by the supervisor.
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