Media Manager at The Heineken Company

Purpose of the Job

Strategic advisor to the entire OpCo on marketing media management with an overall responsibility for developing and managing value-adding media management initiatives across the full portfolio of brands as well as striving to surprise and delight through innovative media executions.  Focus will be on optimizing returns on media investments and ensuring brands’ media investment delivers optimally on pre-determined communication objectives

Key Responsibilities:

• Manage the media agency relationship:
• This includes ensuring contractual compliance by working together with procurement on key media buying deliverables (Qualitative buying parameters and savings commitments)
• Negotiation with key media partners together with agency investment lead
• Embedding the HEINEKEN media planning principles and training agency teams on the Beer & Cider category
• Guiding the agency and providing feedback on strategic recommendations made
• Interrogating the recommendations to ensure we are receiving the highest quality of plans that will deliver results
• Transferring global media initiatives and driving local pilots to develop best practice
• Sharing broader business application with the agency to enhance their strategic recommendations
• Assisting agency and brand teams for billings

Brand team integration

• In this role you will be an extension of each brand team, understanding their brand plans and advising on the best media mix to deliver on their KPI’s
• Sitting in key briefing and agency revert sessions ensuring recommendations are in line with HEINEKEN’s principles and will deliver on media buying parameters
• Assisting teams with evaluation of media flowplans (Traditional media i.e. TV plans, as well as digital schedules)
• Monitoring media KPI’s and advising on further optimization together with brand team, media & creative agencies

Managing the broader scope of media within HEINEKEN

• You role will also include summarizing overall investment, understanding the media investment splits and sharing key media agency initiatives and reports with the Marketing Leadership Team
• Distributing share of voice reports, trends and case studies to the Global Media team and with the local brand teams, in summarized and digestible formats
• Training and transferring of media capabilities within the brands teams
• Managing relationships with key global media partners and local media owners
• Working closely with the CMI team on measurement of media KPI’s and benchmarking as well as media research (Brand Lift Studies / Media Mix Modelling)
• Unlocking digital capabilities and a good understanding of the Martech landscape, including verification and brand safety tools
• A good understanding of the digital planning and buying landscape (social, programmatic and use of data) as well as emerging trends
• Profiling HEINEKEN SA best practice within the global media community and the local media industry

Experience required :

• 8+ years working experience in advertising media
• An in depth understanding of all media platforms and buying thereof
• Knowledge of agency planning tools as well as dashboard understanding (analytical skills)
• Strong passion for digital and understanding of digital media technology (Demand Side Platforms, Data Management Platforms, Verification Software, Reporting Dashboards)

Functional skills:

• Good presentation skills
• Collaborative nature with strong interpersonal skills
• Strategic thinker (prior media strategy experience)
• Desire to drive an innovation agenda in advertising media
• Good mediator and negotiator
• Ability to lead, influence and work across a diverse group of agency and brand teams