Media Specialist at The South African Breweries (SAB)

Key Roles & Responsibilities:

• Manage the overall day-to-day tavern media campaign planning for clients/brands.
• Build and maintain strong relationships with respective brand or client teams.
• Act as the primary client-facing support for tavern media campaigns, ensuring a thorough understanding of client needs.
• Ensure campaign objectives align with tavern media platform capabilities.
• Advise on budget allocation and platform selection/reach to meet campaign objectives.
• Facilitate collaboration with partner agencies, including draftLine, Barrows, and Gresham, to ensure seamless campaign execution.
• Support internal cross functional operations, attend the relevant status meetings and support Trade Marketing & Monetization teams where required.
• Agree on KPIs with stakeholders and track/monitor performance against these metrics.
• Oversee regular campaign check-ins and reporting cadences to ensure alignment with objectives.
• Coordination with 3rd party stakeholders to manage & review post-campaign reports, including insights and recommendations for future campaigns.
• Ensure timely delivery of all reports to clients/brands.
• Assist 3rd party stakeholders in sourcing creative materials when necessary.
• Ensure timely delivery of creative assets to avoid campaign delays.
• The Tavern Media Planner should also serve as a knowledge resource for the internal media network, helping clients and internal teams navigate processes and optimize outcomes.

Minimum Requirements:

• Degree in marketing, advertising, communications or a related field
• Experience in media planning or project management 
• Understanding of digital media platforms and trends 
• Proficient in Microsoft Excel & PowerPoint