The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the ...
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Execute Digital media planning, optimisation & audience analysis
Drive Digital research leadership & commercial insight
Build Sales innovation, integrated offering, and product customisation
Develop Digital sales enablement tools and thought leadership
KEY ACCOUNTABILITIES:
Develop and present media strategies that are in line with media industry developed communication strategies
Source relevant and insightful information about the Media landscape.
Analyze and interpret media and industry development information to maximize sales opportunities for the organization.
Monitor advertising media and client activity to deliver key learnings, which ensure competitive media strategies
Assist sales management to develop client-specific strategies including new business acquisition, dropped off business, pricing strategy, and rate cards.
Extract and analyze information to understand consumer requirements and needs (Both in terms of product/service and brand).
Develop and present media strategies reflective of the client’s communication strategies.
Provide tracking of audience viewership information and insights (proactive/reactive)
Exploring innovative market intelligent – use of bespoke/desktop research tools where necessary
Define and interpret audience and market value to marketers’ communication objectives
Develop multimedia planning schedules
Analyse and provide post campaign information across platforms/clients
Contribute to brand and market client workshops with provision of insights.
Assist sales management with client commitment reviews and annual commitment negotiation strategy/planning.
Collaborate with Trade Marketing in packaging insights for the Trade/industry to build demand generation
Ensure adherence to SABC policy and procedures
Establish, manage and maintain positive relationships with all internal and external relationships.
Forge and manage strategic relationships with the advertising and media industry forums (e.g.: AMASA, AMF etc.) for organizational representation and influence.
REQUIREMENTS:
National Diploma / Bachelors Degree (NQF 6/7) in Media/Sales & Marketing/Communications/Advertising related fields
Minimum 3 years Media sales / Media strategy / Media planning / Strategic planning / Media research experience
High level of computer literacy (MS Word, PowerPoint, Excel)
Innovative and also able to use and present analytical data in a creative manner Valid driver’s license
Knowledge of advertising industry and corporate market
Strategic Orientated
Efficiency in the use of industry systems e.g. Looker Studio (used for real-time revenue dashboards) CRM tools (e.g. Hubspot or Pipedrive) to track pipeline and sales activities
TELMAR, ARIANNA, and ADDYNAMIX, Digital planning tools, etc.
Good communication (Verbal & written), interpersonal, and presentation skills
Persuasive, able to influence attitudes and opinions of others, and skillful at negotiating
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