Mid-weight Copywriter at TBWA\ South Africa

Copywriting

• Produce campaigns that have an instant and positive impact on the consumer in order to promote the product or brand being advertised.
• Produce words and verbal content that accompanies the visual element of an advertising campaign in all kinds of media.
• Write clear, concise and grammatically correct copy while paying very close attention to detail.
• Demonstrate a thorough understanding of technical knowledge such as photography, typography, print, Mac skills Indesign & Illustrator etc to support their work.
• Generate original copy ideas that meet the client's expectations.
• Oversee campaigns through production stage to completion.
• Work under pressure but always strive to meet tight deadline.
• Go over and above and assist where required.

Receive and Interpret briefs

• Work closely with the art director to generate creative ideas and concepts to fulfil the client brief.
• Demonstrate a willingness to amend, revise, redevelop adverts or campaigns in response to feedback from the creative director, client service team or the client.

Presentation of work

• Demonstrate an ability to explain your thought process of your work.
• Present work internally and externally in a clear and professional manner.
• Assist in developing a presentation which includes rationale, reference and any supporting argument to sell the work.
• Produce sketches/storyboards, roughs/scamps to effectively communicate the idea to the client.
• Assist the Creative Director/teams with client presentations.
• Demonstrate good interpersonal and communication skills.

Client Relationship

• Familiarise yourselves with the clients products and services, the target audience and competitors' activities.

  Business Knowledge

• Demonstrate an interest in social and cultural trends as well as keep abreast with the developments in the industry.
• Demonstrate an understanding of target audience and business that the advert is aimed at.
• Manage projects/campaign effectively and work within allocated hours.

Team Leadership

• Work closely with relevant teams, ensuring effective communication and management of teams’ expectations.
• Work with client service teams to understand the clients’ brand and manage projects in a way that will support the delivery of the brand.
• Actively encourage and facilitate collaboration within the team and other departments within the agency.
• Actively support and involve team members at the appropriate time to resolve issues.
• Demonstrate a willingness to work extra hours with the team to produce award-winning work.

Ideas

• Consistently ensure the delivery of exceptional creative work and live up to the TBWA Hunt Lascaris Creative Culture.

VALUES

• CREATIVE
• COURAGE
• COLLABORATION

Requirements

Qualification & Experience

• Copywriting tertiary qualification
• 3 years advertising experience