Mr D - Paid Media Manager at takealot.com

Purpose:

• The role focuses on delivering impactful advertising campaigns that drive in-app traffic, user acquisition, customer retention, and revenue growth across key verticals, including restaurants, food, groceries, and retailers.

The position reports to the Head of Paid Media of Mr D.

Your responsibilities will include:

Campaign Strategy & Execution 

• Develop and execute paid media strategies across multiple platforms, including but not limited to Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and programmatic advertising. 
• Plan and optimize campaigns for user acquisition and retention while managing budgets to hit key ROI and ROAS targets. 
• Implement end-to-end campaign management: from concept and audience targeting to creatives and performance optimization.

Data-Driven Optimization 

• Continuously measure, analyze, and optimize campaign performance to improve engagement, conversions, and lifetime value (LTV). 
• Leverage A/B testing frameworks to fine-tune ad creatives, copy, audiences, bidding strategies, and landing pages. 
• Use analytics tools (e.g., Google Analytics, Looker, Tableau) to generate insights and actionable recommendations for campaigns.

Collaboration and Operations 

• Partner with creative teams to brief and develop high-impact ad creatives that align with brand and performance goals. 
• Work closely with the Head of Paid Media to plan the quarterly budget allocation and track performance against targets. 
• Liaise with growth, CRM, and product teams to ensure alignment on user experience and messaging consistency across touchpoints.

Market Insights & Innovation 

• Stay at the forefront of industry trends, emerging advertising platforms, and technologies to identify new growth opportunities. 
• Benchmark campaigns against competitors and industry performance standards. 
• Experiment with innovative ad formats and channels (e.g., CTV, native ads) to stay competitive in the dynamic app-based marketplace.

Skills, Knowledge & abilities: 

• Strong knowledge of Paid media channels including Google Ads (Search, Display, Shopping & Youtube), META and TikTok
• DV360 and SA360 experience (Beneficial)
• Demonstrated knowledge of data analytics tools including Google Analytics and MMPs such as Adjust or Appsflyer
• Certifications: Google Ads & Google Analytics (Required)
• Understanding of ASO and SEO (beneficial)
• Google Tag Manager experience(beneficial)
• Advanced analytic and reporting skills required
• Proficient in daily, weekly, and monthly reporting standards

Qualifications and Experience:

• Bachelor's degree in Digital Marketing or Marketing or equivalent or Statistics, Mathematics or Computer Science.
• Proven experience (3+ years) managing multi-channel paid media campaigns in an ecommerce or on-demand brand environment.
• Strong proficiency in tools and platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (e.g., DV360). 
• Solid analytical skills and experience with tools like Google Analytics, Data Studio, or similar. 
• Strong understanding of attribution models, customer lifetime value (CLV), and incremental lift measurement. 
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously. 
• Experience in budgeting, forecasting, and estimating campaign costs effectively. 
• Previous experience in apps focused on delivery services or food, groceries, and retail verticals. 
• Familiarity with customer segmentation and retargeting strategies tailored for marketplaces. 
• Knowledge of SQL, Looker, or other data query tools is a plus. 
• Exposure to affiliate/partner marketing and influencer collaborations