Distell is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion the world over. We create exceptional brands with strong consumer focus offering real value for money across the pricing continuum.
Distell Group Limited is Africa’s leading producer and marketer of spirits, fine wines, ciders...
Define the channel size, key customers and commercial aspirations
Evaluate channel coverage and cost efficient route to market per customer and combined channel
Develop the picture of success per outlet type within channel
Develop account prioritization that informs the account investment strategy and the rep incentive model
Setup a grid with all key accounts to drive sales and marketing activities within the respective groups
Develop the On Trade Group Accounts plans and targets, and deliver on these with the team of sales representatives
Develop the in trade execution guidelines for the channel including merchandising and category management principles
Analyse and evaluate channel /region/ account and brand performance against account metrics and provide recommendations and insights to the sales teams to improve performance and profitability
Manage customer budgets in line with growth aspirations and cost parameters
Build and develop strong internal and external relationships and networks
Provide leadership and champion relevant account strategies within sales teams
Build the on trade team to operate at desired competence in line with role profiles as agreed through competence self- assessments
Continuously review customer insights and trade innovations
Review and benchmark: trade spend, alternative business models, planning and execution processes, merchandising and campaign delivery solutions to improve business performance and develop a competitive advantage
The Successful Candidate Must Preferably Have The Following Experience/skills
A relevant post-graduate qualification in Sales / Marketing / Retail with a sound understanding of financial concepts and profitability analyses is preferable.
Minimum 8 years’ relevant experience in marketing/ innovation/ business development, ideally across a range of categories/FMCG’s.
Sound management, negotiating, analytical and strategic thinking skills.
Exposure to the retail market and working with key accounts.
Computer proficiency in all MS Office packages.
Good presentation skills and ability to present at board level.
Adept at handling challenging interpersonal relationships.
Tactful when dealing with others and carefully considers how a decision will influence / affect them
Develops and communicates clear measures and standards of success in terms of timeous execution
Can effectively negotiate on the correct negotiating tactics to address problems in own division / department.
Can lead a negotiating team which represent own division / department.
Can overcome deadlock by utilising correct negotiating tactics and Communication skills.
The ability to travel extensively as and when required.
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