Online Channels Sales Promoter (E-Commerce & Digital Marketing) (JHB) at Datafin Recruitment

ENVIRONMENT:

• A leading school supplies provider is seeking a dynamic and driven Online Channels Sales Promoter to maximize sales performance across all their digital platforms, including their e-commerce websites, and social media channels.
• This role is central to their digital growth strategy and will focus on creating high-impact promotions, executing data-driven campaigns, and leveraging digital marketing tactics to boost conversions and revenue.

DUTIES:

Drive Online Sales:

• Execute promotions and campaigns that directly increase revenue across their e-commerce platforms.
• Optimize product listings and promotional pages for maximum conversion.

Digital Marketing Execution:

• Plan and run multi-channel campaigns (website, email, social media, paid ads) to drive traffic and sales.
• Implement performance-driven tactics such as retargeting, upselling, and cross-selling.

Content Creation & Social Media:

• Create compelling product descriptions, promotional banners, and social media content.
• Manage social calendars and publish engaging posts across all social media channels.

Analytics & Trendspotting:

• Track and analyse sales performance, conversion rates, and traffic sources.
• Identify emerging e-commerce trends and competitor strategies to inform new campaigns.

Optimization:

• Conduct A/B testing on landing pages, ad creatives, and promotional mechanics.
• Recommend improvements to UX, checkout flow, and product merchandising.

REQUIREMENTS:

Required Skills & Qualifications

• 5+ years in e-commerce sales, digital marketing, or online merchandising.
• Proven ability to drive online revenue growth through campaigns and promotions.
• Strong knowledge of social media marketing, SEO, and conversion optimization.
• Familiarity with e-commerce platforms  
• Analytical mindset with experience using analytical tools like Google Analytics, etc.

Nice-to-Have

• Paid media experience (Google Ads, Meta Ads).
• Basic design/video editing skills (Canva, Adobe Suite).