Out of Home Marketer at Unilever

MAIN JOB PURPOSE:

Overview:  

Attracts customers by creating and delivering valuable content and personalized experiences. Forms connections that our customers are looking for and solves their problems. Gains valuable insights on the end-to-end customer experience and drives growth strategies for UFS. 

JOB SUMMARY

• Drives the full Operator Lifecycle for all key operator segments. 
• Understands the end-to-end buying journey of our key operator types & improves the key moments that matter  
• Plans & executes omnichannel journeys and campaigns that drive the full lifecycle, including lead management. 
• Plans & creates content to drive both the operator lifecycle and our operator’s goals along their buying journey. 
• Ensures optimal business processes to ensure frictionless delivery of all marketing activities. 
• Continuously measures & optimizes all marketing activity from both the optimizes and business perspective. Provides actionable insights to the OCT (Minimum frequency = monthly). 
• Guardian of all owned touchpoints (ufs.com, facebook, etc) 
• Develops Partner ecosystems to increase reach/content/credibility 

KEY REQUIREMENTS

• 3 – 5 years of working experience in similar function in FMCG 
• Track record in Marketing & Sales, preferably in the Foodservice Industry 
• Chef need understanding & basics of culinary knowledge 
• Passion for food and the culinary world 

KEY REQUIREMENTS

• STRATEGY into ACTION
• BUSINESS ACUMEN 
• CUSTOMER CENTRICITY
• CREATIVE & PERSUASIVE CONTENT
• PERFORMANCE MEASUREMENT & ANALYSIS
• PROJECT MANAGEMENT
• DIGITAL EXPERT