Paid Media Specialist at HomeChoice Holdings Limited

As the Paid Media Specialist, you will be responsible for all aspects of executing paid campaigns across all digital platforms, including search, display, social, and video advertising. In this position, you will manage media budgets, campaign implementation, monitoring, optimizing, analysis and reporting for all digital campaigns.

Here’s what you can expect to be doing in the role

• Drive the growth of e-commerce sales
• Execute Paid Media campaigns
• Manage the campaigns to deliver ROI to the business
• Review campaign performance against ad spend efficiency
• Online analytics and reporting
• Compile, issue and present the required, weekly and monthly campaign performance reports
• Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
• Online content integrity and Quality assurance
• Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
• Competitor and external analysis
• Monitor and analyse the market (local and international) to identify threats and opportunities

Requirements

A little about who you are

• Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline
• Certification in Google Marketing Platform and Google Analytics
• Minimum of 3 years’ experience working in an eCommerce role running large scale campaigns and managing large budgets, specifically within a retail environment
• Experience in mobile commerce
• Deep understanding of South African eCommerce market, preferably amongst the lower LSM consumers
• Strong quantitative analytical expertise
• Strong web analytics knowledge

Benefits 

• Flexible benefits to structure your own package
• Creative agile work environment
• Flexible working hours
• Café and lounge area
• Staff restaurant with a variety of healthy meal options