Jobs at HomeChoice

As the Paid Media Specialist, you will be responsible for all aspects of executing paid campaigns across all digital platforms, including search, display, social, and video advertising. In this position, you will manage media budgets, campaign implementation, monitoring, optimizing, analysis and reporting for all digital campaigns.

Here’s what you can expect to be doing in the role

• Drive the growth of e-commerce sales
• Execute Paid Media campaigns
• Manage the campaigns to deliver ROI to the business
• Review campaign performance against ad spend efficiency
• Online analytics and reporting
• Compile, issue and present the required, weekly and monthly campaign performance reports
• Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
• Online content integrity and Quality assurance
• Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
• Competitor and external analysis
• Monitor and analyse the market (local and international) to identify threats and opportunities

Requirements

A little about who you are

• Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline
• Certification in Google Marketing Platform and Google Analytics
• Minimum of 3 years’ experience working in an eCommerce role running large scale campaigns and managing large budgets, specifically within a retail environment
• Experience in mobile commerce
• Deep understanding of South African eCommerce market, preferably amongst the lower LSM consumers
• Strong quantitative analytical expertise
• Strong web analytics knowledge

Benefits 

• Flexible benefits to structure your own package
• Creative agile work environment
• Flexible working hours
• Café and lounge area
• Staff restaurant with a variety of healthy meal options

go to method of application »

Are you a confident, analytical and experienced campaign marketing planner who has had proven success to accurately forecast and plan investment and sales to acquire and retain customers and maximize ROI to meet business growth objectives. If yes - then here is your next challenge!

Here’s what you can expect to be doing in the role:                

• Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
• Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
• Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
• Analyse trends relating to key variables within campaigns and put forward proposals for improvement
• Accurately forecast financial flows per channel and status buckets for weekly targets, monthly rates & growth aligned to business objectives
• Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
• Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
• Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
• Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
• Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
• Work closely with telemarketing to achieve business objectives in line with the campaign plan 
• Drive process improvements in campaign execution

Requirements

A little about who you are:

• A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification 
• Minimum of 2 years’ experience planning (preferably within a retail/marketing environment)
• Passionate about data, insights and analytics
• Excellent cross functional team management skills
• Advanced Microsoft Excel skills

Benefits 

• Flexible benefits to structure your own package
• Creative agile work environment
• Flexible working hours
• Café and lounge area
• Staff restaurant with a variety of healthy meal options