Subscribe to Job Alert
Join our happy subscribers
Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
Launch Digital (Pty) Ltd is a full-service Digital Marketing Agency in Johannesburg. We everything from hand-crafted sales websites to tailored digital marketing strategies. Whatever we do for you, we do with purpose, and that purpose is to help your company generate the leads and sales needed to grow and excel. What sets us apart from other Online Market...
Read more about this company
About the job
We are looking for an experienced and self-driven Paid Media Specialist to join our marketing team!
As a Paid Media Specialist at Launch, your main duty will be to develop, implement and manage Paid Media campaigns (specifically Google Ads & Facebook Ads) for our clients and help them achieve their digital marketing goals.
Responsibilities
Create effective paid media strategies for clients
Building paid media campaigns using best practices
Managing client budgets
Using the correct bidding strategies
Setting and tracking KPIs for clients
Writing attractive and concise copy for adverts to encourage higher CTR
Working with the Digital Account Manager to develop new strategies to help clients achieve their marketing goals
Working with Google Datastudio & Google Analytics to pull easy-to-understand reports for clients
Maintain good relationships with clients and partners
Keep abreast of the latest PPC and SEM trends and news
Analyse landing pages and make suggestions to improve conversion rate and performance
Read and understand analytics reports - and relay this information succinctly and simply to clients and team
Requirements
Minimum 3 years proven experience as a Paid Media Specialist
In-depth working knowledge and familiarity with Google Ads, Facebook Ads, Google Data Studio, Google Ads Editor, Google Merchant Centre, Google Analytics.
Excellent communication skills
Annual Google Ads Certification
A working understanding of various Google Ads methodologies such as ALPHA-BETA, SKAG etc.
Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.
Critical thinker, strong math skills and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Build your CV for free. Download in different templates.
Join our happy subscribers