Paid Media Specialist at Salt South Africa

• Overview: A growing digital agency specialising in premium travel and hospitality brands is looking for an intermediate Paid Media Specialist to join their marketing team.
• This is a hands-on role for someone who knows their way around paid media platforms, enjoys getting stuck into the numbers, and can translate campaign data into meaningful recommendations.
• You’ll take ownership of paid media budgets across a portfolio of high-value clients, managing campaigns from planning and implementation through to optimisation, reporting and performance analysis.
• You’ll also work closely with senior stakeholders and clients, so this is a great opportunity for someone who wants to combine technical paid media expertise, strategic thinking and client-facing exposure.

Duties and Responsibilities:

• Develop and execute paid media strategies across multiple client accounts
• Manage and optimise monthly advertising budgets to maximise ROI and campaign performance
• Build, launch and manage campaigns across Google Ads, Meta, LinkedIn, YouTube and TikTok
• Monitor campaign performance and make data-led optimisation decisions
• Identify opportunities to improve spend efficiency, conversions and overall campaign results
• Develop monthly media plans and budget recommendations using performance data and market insights
• Conduct A/B and multivariate testing across audiences, creative, messaging and landing pages
• Analyse campaign data and turn insights into clear, actionable recommendations
• Produce monthly, quarterly and ad hoc performance reports
• Support tracking, attribution and measurement across client websites and campaigns
• Keep up to date with changes to advertising platforms, automation and AI-driven campaign functionality
• Research and test new tools, technologies and approaches that could improve paid media performance
• Present campaign results and recommendations confidently to clients and internal stakeholders

Requirements:

• A relevant degree in Marketing or a similar field
• 3+ years’ experience in paid media, performance marketing and/or digital analytics
• Strong hands-on experience with Google Ads and Meta Ads
• Experience across LinkedIn Ads, YouTube and TikTok Ads
• Experience managing meaningful advertising budgets and optimising campaigns against commercial KPIs
• Solid understanding of Google Analytics 4 (GA4), Google Tag Manager and reporting platforms
• Experience with AI-powered campaign solutions such as Performance Max, smart bidding and Meta Advantage+
• An understanding of audience segmentation, conversion tracking and performance measurement
• Familiarity with Meta Conversions API, server-side tagging, consent management and first-party data would be advantageous
• Experience working with or analysing paid creative across copy, static and video formats
• Comfortable presenting performance insights and recommendations to clients
• Strong analytical and problem-solving abilities, paired with a creative mindset
• Highly organised and able to manage multiple accounts and competing priorities
• Strong communication skills and the confidence to work with both clients and internal teams

Why this role is HOT:

• Hybrid – 2 days WFH
• Great culture
• 1% for the planet membership
• 13th cheque (Discretionary & based on company performance)
• Opportunity for a staycation abroad after 2 years with the company!